Brand Development Representative
United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.
Want to get in on the funWe'd love to have you!
The primary responsibility of a Brand Development Representative is to strategically plan, organize and execute local events and brand promotions, helping to increase brand knowledge and gain / grow the distribution of United's priority brands. Brand Development Representatives serve as a marketing arm for United's sales teams as well as our suppliers, promoting in both the on and off-premise accounts.
Qualifications
- Must be 21 years or older
- Bachelor's degree or Associate's degree from an accredited college or university
- Valid driver's license for applicable state
- Able to secure and maintain auto-liability insurance in accordance with state laws
- Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws
- Sales experience in the food and drug industry preferred
- Restaurant / Bar / industry experience preferred
- Extensive knowledge of products
Responsibilities
Attend Brand Development meetings and sales division meetingsAttend brand kick-offs and special eventsHelp gain and grow distribution of United priority brands for beer, wine, and spiritsPrepare and execute off and on premise promotionsAssist with product delivery, set up and execution of festivals / events for United and its suppliers.Work collaboratively with all suppliers and sales teams in planning and executing promotionsExecute an average of 7-10 promotions / events per weekVisit numerous accounts per day, presenting and scheduling promotionsSecure price features in accounts for promotionsCheck inventory levels of products to prepare for promotionsMerchandise and decorate accounts with appropriately branded POSSchedule and execute product brand training for accounts bar and wait-staff.Meet, schedule, and train spokesmodels on brand knowledge, recipes, program details, price features, etc.Execute and provide all necessary promotion recaps and photos in a timely and accurate mannerRecap brand promos with surveys using United softwarePerform other duties as assignedDrive to all call pointsWork is a combination of days, nights, weekends, and holidays as neededCompetencies
Decision MakingPlan and OrganizeCustomer FocusProfessionalismFlexibilityCommunicationInterpersonal SkillsProblem Solving / Solution-OrientedCollaborationConflict ResolutionPositive AttitudeSelf-MotivatedCreativityWorking As a TeamWillingness to LearnCritical Skills
Time managementCreativity and InnovationProduct knowledgeProficient in Microsoft Office and other United technology useExcellent verbal communication skillsStrong attention to detailStrong communication and collaboration skillsStrong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet frequently changing deadlines in a fast-paced environmentAble to read, write, and perform business math computationsWorking Conditions
Some work in normal office environmentAble to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weatherAble to work occasionally in refrigerated areasExposure to smoke and dust in certain accountsAble to work in an environment with moderate to loud noise levels at events and in accountsPhysical Requirements and Essential Functions
Regular, reliable attendance requiredAble to drive a vehicle for extended periods of timeAble to taste. talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feelAble to sit for extended periods of time, using computer keyboard, mouse, monitor, or calculatorAble to perform greater than average lifting (50-65 lbs)Able to frequently climb or balance, stoop, kneel or crouchMust have specific vision abilities that include close vision, distance vision, and the ability to judge distance