The Role
Sokanu has grown to 10M yearly users almost exclusively through word-of-mouth and a focus on ethical SEO. To help continue and accelerate this growth, we're seeking to hire a full-stack engineer focused on growth. This will be a largely self-directed role, working in close collaboration with our data science, engineering, and marketing teams to develop, test, and optimize new features focused on helping us expand our audience. Our ideal candidate is user-focused, has a background in software development, and is comfortable running and analyzing A / B and multivariate tests.
Responsibilities
- Identify, implement and optimize traffic growth opportunities and new ways to reach and activate users in our target audience
- Build top-of-funnel user experiences to drive sign-ups and activate users
- Modify existing features and add new features to improve conversions, user retention, and satisfaction
- Investigate launched feature performances by using third-party analytics tools (like Google Analytics or Mixpanel), and iterate on the growth plan according to performance and results
- Closely monitor core metrics and work closely with our data science team to uncover new insights
- Report on KPIs at a regular cadence, bringing forth new opportunities and ideas to scale audience growth and conversions
Requirements
3+ years of experience in software engineering, user acquisition marketing, or similar fieldsStrong experience in writing clean, reliable code (we use Python and Typescript)Deep understanding of the tools that power marketing automation, experimentation, personalization, attribution, and analyticsExpertise in implementing third-party tools and integrating them in first-party applicationsExperience with Mixpanel, Segment, Optimizely, Iterable, Amplitude, Google Analytics, or similar productsUnderstanding of how to manipulate, analyze and interpret highly complex dataAn analytical mind applying rigour through A / B testing and build / measure / learn cyclesA mentality of curiosity, creativity, and never giving upNice to Haves
Demonstrated self-management skillsPrevious work at a startup or in bottom-up SaaS growthA background in UX or HCIRelevant Tools at Sokanu
Python, Django, Typescript, React, Google Analytics, Google Search Console, Mixpanel, SEO Rank Monitor, SEM Rush, Adwords, Facebook Ads