Marketing Business Analytics Lead - Retail Lending Growth Marketing

Job Opportunity At PNC

Company Overview : PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in our team and are seeking an innovative thought leader to build the foundation of our updated talent profile. We are seeking an initiative-taking and experienced business analyst to join our growing team to support delivery of high-impact marketing strategies. If you are passionate about bringing analytical rigor to decision making, specifically, audience segmentation and targeting, KPI definition, in-market test design, performance analytics and optimization; serving as a team-wide mentor and coach to enable the team to access, interpret, and apply relevant data to marketing strategies; building foundational marketing insights capabilities that provide actionable performance insights at the client, portfolio, product, campaign, or test-cell level we want to hear from you. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company's success. This position is based in one of the following PNC office locations with occasional remote opportunities : Cleveland, Chicago, Philadelphia, or Pittsburgh. Specific Job Requirements to Include : a fungible skill set, with the ability to nimbly flex support based on the highest priority needs; effective storytelling : ability to influence others to align with proposed growth strategy, economic optimization, and acquisition levers through written and verbal communication.

Ideal Candidate : strategic problem solver, who brings data-based solutions to solve complex business challenges; creative, innovative thinker who is comfortable implementing new ways of working; "owner mentality," with desire to cut through clutter and deliver results in white space opportunities, proven record of building a path where one has not been set before; demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment; has experience delivering high impact strategic analysis to drive business decisions; brings multiple stakeholders together to activate around a common vision and builds consensus among partners; champions change and is energized by a challenge.

Job Description : Team leadership role to enable data-based rigor and strategic direction; serving as an analytic mentor to team members. Support high-priority areas of marketing need to create exposure to various marketing functions, with particular focus on Retail Lending (Home Lending, Student Lending, Auto Lending and Personal Lending) Acquisition and Growth. Liaison with Marketing Analytics team to leverage performance analytics to enable informed decision making and define KPIs. Manage the monthly Marketing Business Review deck creation (Retail Lending Home Lending, Student, Auto and Personal) in conjunction with Marketing Analytics. Support the development of the strategic testing roadmap to constantly learn while also optimizing response across products, channels, and creative campaigns. Mentors team members on analytic tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. Conceptualize, develop, and continuously optimize analytical solutions for executive management to enable data driven decision making. Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Qualifications : Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications / licensures needed to be successful in this position. Preferred Skills : Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning. Competencies : Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies. Work Experience : Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education : Bachelors. Certifications : No Required Certification(s). Licenses : No Required License(s).

Pay Transparency : Base Salary : $98,000.00 $168,000.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and / or individual performance.

Benefits : PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility : maternity and / or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

Disability Accommodations Statement : If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity : PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and / or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents : Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.