Email Marketing Specialist

Email Marketing Specialist

The Email Marketing Specialist supports the planning, creation, deployment, and performance optimization of email campaigns and audience journeys for the ASU Foundation, ASU Alumni Association, and Alumni Engagement. This position executes high-quality email marketing within Salesforce Marketing Cloud, ensuring consistency with ASU brand standards and best practices while contributing to a data-informed approach to engagement and conversion.

What you’ll do

Build, test, and deploy emails in Salesforce Marketing Cloud for email campaigns.

Maintain and update email calendars to ensure accuracy and alignment across multiple brands and initiatives.

Support the setup and testing of data extensions, dynamic content blocks, and segmentation filters.

Assist with review processes by proofing, link checks, and rendering tests to ensure flawless execution.

Pull and compile performance reports to identify trends and opportunities for optimization.

Collaborate with email managers, project managers, and other stakeholders on projects.

Ensure best practices are followed, including deliverability standards, accessibility, and CAN-SPAM compliance.

Stay current on email marketing trends and best practices.

Track work through project management tools and contribute to team documentation and process refinement.

Perform other duties as assigned.

What you'll need

Strong attention to detail and organizational skills.

Understanding of email best practices, including accessibility, CAN-SPAM compliance, and responsive design.

Familiarity with audience segmentation, personalization, and data-driven communication.

Analytical skills and willingness to learn performance tracking and reporting.

Strong written and verbal communication skills; knowledge of AP style preferred.

Ability to manage multiple projects simultaneously and meet deadlines.

Eagerness to learn and grow within a fast-paced digital marketing environment.

Relevant qualifications

Bachelor’s degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.

At least one year of experience working with email marketing (Salesforce Marketing Cloud preferred, but not required).

Benefits

Hybrid work schedule. We work from home two days a week!

Comprehensive benefits package, including medical, dental, and vision insurance

401(k) plan with matching employer contribution

22 days of vacation time

11 holidays, including your birthday

Parental leave

Significant tuition reductions

Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest

$30 bi-weekly cell phone reimbursement

At ASU Enterprise Partners :

ASU Enterprise Partners is a nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty.

ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions.

At ASU Enterprise Partners

We serve

ASU and one another with integrity, trust and compassion

We engage

step up, own it, collaborate

We innovate.

continuously, fearlessly, make decisions and take risks

We care

that everyone feels respected and valued for who they are

ASU Enterprise Partners is an Equal Opportunity Employer