Database Marketer

MediabistroFort Lauderdale, FL, United States

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At Vacatia, we're not just redefining hospitality, we're transforming how guests experience travel. As a leader in hospitality and resort management, we combine innovation, guest-centric service, and operational excellence to create unforgettable stays that inspire loyalty and growth. Now, we're seeking a strategic and results-driven Database Marketer to elevate our guest communications and drive revenue across our growing portfolio.

Why You'll Love Working at Vacatia

Innovate with Purpose : You'll build automated, personalized email journeys that connect with guests at every stage, from dreaming about their trip to booking their next stay.
Impact You Can See : Your campaigns will drive direct bookings, strengthen brand loyalty, and deliver measurable business results.
Collaborative Culture : Work cross-functionally with Revenue, Sales, Brand, and Technology teams to develop integrated campaigns that align with occupancy and revenue goals.
Growth and Ownership : Be empowered to own the email channel strategy, implement new technologies, and leverage data to create best-in-class guest communications.
A Brand That Cares : Our mission is centered on creating exceptional experiences for our guests, owners, and associates - and your work will be at the heart of that impact.

Your Impact

Develop and manage high-impact email marketing campaigns to promote Vacatia's rental properties across multiple regions

Build automated journeys in Salesforce Marketing Cloud, including welcome series, booking confirmations, win-back campaigns, and personalized offers

Write compelling copy and collaborate with creative teams to produce engaging, conversion-focused emails

Use segmentation and personalization to drive targeted messaging that increases engagement and bookings

Analyze campaign performance, including open rates, click-through rates, conversions, and revenue impact, providing actionable insights to optimize results

Conduct A / B testing on subject lines, creative, offers, and send times to continuously improve performance

Collaborate with cross-functional teams to ensure campaigns align with occupancy needs, revenue targets, and seasonal initiatives

Leverage CRM data and guest insights to refine targeting strategies and build cohesive cross-channel campaigns

Stay current on hospitality marketing trends, guest behaviors, and best practices in lifecycle marketing

What You Bring

4+ years of experience in email marketing strategy, execution, and optimization, ideally within hospitality, travel, or property rentals

Proven expertise in Salesforce Marketing Cloud, including Journey Builder, email deployment, and CRM integration

Strong copywriting skills with the ability to craft engaging, brand-aligned messaging

Experience leveraging cross-platform marketing to create cohesive, full-funnel campaigns

Analytical mindset with the ability to translate data into strategic recommendations

Proficient experience with Google Analytics

Excellent project management, organizational, and communication skills

Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative environment

Understanding of revenue management concepts, booking funnel dynamics, and guest lifecycle marketing strategies is a plus

Timeshare marketing experience preferred.

Join Vacatia and Make Every Message Matter

If you're ready to create meaningful guest connections through data-driven, innovative email marketing, we want to hear from you. Apply now to join a company that values excellence, collaboration, and making every moment matter.

Apply today and let's reimagine hospitality marketing together.

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Marketer • Fort Lauderdale, FL, United States