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Director, On Premise - NYC, New York
Director, On Premise - NYC, New YorkGreenhouse Agency • Springfield, MA, US
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Director, On Premise - NYC, New York

Director, On Premise - NYC, New York

Greenhouse Agency • Springfield, MA, US
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Director, On-Premise (Remote + ~40% Travel)

At Green House, we grow brands that people love. We're looking for a strategic, relationship-driven Director of On-Premise (Non Alc) to help bring beverage brands to life across influential nightlife, hospitality, and foodservice accounts.

What You'll Do

On-Premise Activation & Sales Strategy (50%)

  • Drive visibility, velocity, and volume through targeted on-premise programming.
  • Activate a mix of non-alc and beverage alcohol brands across key markets and accounts.
  • Build strong local and national relationships with venue decision-makers and distributor partners.
  • Influence menu placements, retail features, and local promotions.
  • Adapt national programs for regional market needs and trends.

Team Leadership & Partner Management (25%)

  • Lead and coach a field team of 3+ direct reports to execute brand programs and achieve KPIs.
  • Serve as the liaison between internal teams, external agencies, and distributor / supplier contacts.
  • Provide regular performance feedback, development planning, and oversight.
  • Represent the brand and Green House in key trade-facing engagements.
  • Program Reporting & Optimization (15%)

  • Analyze program ROI, share wins and insights, and refine market tactics accordingly.
  • Monitor competitive landscape and activation benchmarks.
  • Ensure compliance with regulatory, brand, and partner standards.
  • Travel & Market Support (10%)

  • Travel ~40% of the time across key U.S. markets and occasionally to Canada.
  • Attend trade events, sampling activations, and national planning meetings.
  • Act as the face of the brand in high-impact, culture-driving on-premise accounts.
  • What We're Looking For

    Location : EST or CST strongly preferred; must reside within 1 hour of a major airport.

    Experience :

  • 5+ years in on-premise marketing or sales roles (agency, distributor, or supplier).
  • Strong preference for beverage alcohol (spirits >
  • beer / wine) or non-alcoholic beverage experience.

  • Track record of managing at least 3 direct reports.
  • Established relationships in the hospitality and on-premise space.
  • Skills :

  • Excellent people leadership, relationship management, and communication skills.
  • Strong understanding of account-level marketing, sales incentives, and trade marketing.
  • Proficiency with Microsoft Office (especially Excel and PowerPoint).
  • Ability to work independently in a remote / hybrid structure and manage multiple stakeholders.
  • Interview Process

  • Self-recorded video interview (must be on camera)
  • Video interview with Group Account Director (must be on camera)
  • Panel video interview (must be on camera)
  • Salary :

    $115,000 - $120,000 annually

    10% annual bonus opportunity

    Monthly communication and wellness benefits provided

    Perks & Benefits :

  • Unlimited Paid Time Off balance high performance with rest and recharge
  • Comprehensive Health, Dental & Vision plus wellness perks
  • Professional Growth exposure to client leadership, bottler management, and brand-building strategy
  • Creative Culture a collaborative, diverse, and people-first environment
  • At Green House, we're more than just a creative marketing powerhousewe're a thriving ecosystem where innovation meets strategy and passion fuels excellence. Every role matters here. From field activations to executive operations, you'll be part of building brands, shaping culture, and moving markets.

    Why Join Green House? At Green House, we thrive on innovation and collaboration, bringing our core values to every project :

    DARING : We push boundaries, embrace challenges, and build creative confidence. ROOTED : We deliver tangible results with authenticity and attention to detail. INNOVATIVE : We constantly explore, question, and evolve to grow personally and professionally. AGILE : We adapt to the ever-changing needs of our business, clients, and trends.

    Green House is strongly committed to creating a diverse, equitable, and inclusive workplace environment. We're an equal opportunity employerwe'll consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #IND123

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    Director New York • Springfield, MA, US

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