Campaigns Analyst (Social Media)

Social Media Campaigns Analyst

Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Social Media Campaigns Analyst to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation.

The Campaigns Analyst, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing.

Your responsibilities will include :

• Monitoring and analyzing social media trends, including engagement metrics and audience demographics.
• Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.
• Coordinate with teams to develop ad creatives and messaging that resonates with target audiences.
• Conduct keyword research and analysis to inform advertising strategies.
• Use analytic tools to track and measure the effectiveness of campaigns and content.
• Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement.
• Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.