Marketing Web Manager

Marketing Web Manager

At ALLO, we believe people are our biggest asset. Our team brings the ALLO mission to life because as local members of each community, we live, work, play, and volunteer right here with you. We're passionate about being involved and contributing to the success and progress of each of our GIG Communities. We pursue these passions because ALLO leaders have created a workplace where folks are valued, ideas are heard, and leaders and teammates show up for each other at work and in life.

At ALLO Fiber, our website is the front door to the brand and our most visible marketing tool. Not only does the website provide vital information to potential customers, but it's our largest sales tool. A performant, optimized website with an exceptional user experience is of utmost importance. The Marketing Web Manager will work to enhance our digital presence and optimize user engagement and conversions across our web properties. This role will dive deep into metrics, conversion rate optimization, and strategic analysis to drive our online success. This role will work collaboratively with key stakeholders throughout the business to drive the success of our digital properties.

Responsibilities :

Requirements Gathering and Analysis : Collaborate and serve as a strategic partner with software engineering, product owners, creative designers, marketing executives, and other marketing team members to identify business needs and website development, copy, design and testing goals through thorough data analysis within our Wordpress website. Conduct website assessments and recommend testing areas. Offer expertise to guide the implementation of A / B testing, Google Tag Manager, pixel tracking, data capture, and attribution strategies.

Development Solution Design and Implementation : Design, implement, and analyze A / B, multivariate, personalization, and multipage tests for landing pages, user flows, and conversion optimization within Wordpress. Partner with the design team to translate mockups into web experiences. Set up, debug, and maintain Google Tag Manager for pixel tracking and tags across paid social channels. Manage GTM effectively for optimal lead tracking and analytics based on the needs of the business. Demonstrate proficiency in JavaScript, SCSS, HTML, PHP, and collaborate efficiently with the marketing team to execute company objectives.

Conversion Rate Optimization : Assess the effectiveness of marketing campaigns by analyzing website traffic and conversion data. Identify opportunities for enhancements to landing pages, call-to-actions, and lead-generation strategies. Work with the Digital Marketing team to optimize campaign strategies.

Testing and Quality Assurance : Assist in user feedback sessions and gather insights for continuous improvement. Identify and resolve issues or bugs promptly. Work with in-house Software engineering team to implement changes.

Continuous Improvement : Stay current with digital marketing updates, best practices, and industry trends. Identify opportunities to optimize and enhance websites, lead conversion rates, and user flows.

Search Engine Optimization : Using the BrightEdge platform, understand and implement a short and long term SEO strategy at both a market and regional level to increase rankings for ALLO for specific keywords and search terms.

Reporting and Insights Generation : Compile and present data-driven insights to stakeholders, highlight key trends, and offer concrete, actionable recommendations for website enhancements.

Other Duties : Perform additional tasks, duties, and responsibilities as needed or assigned.

Colorado Residents : typical pay range for this role will be from $65,000 to $90,000 depending on experience.

Education / Experience :

Bachelor's degree in Marketing, Business, or a related field.

4-6 years of on the job experience

Skills / Knowledge / Abilities :

Expertise in web tools such as Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar, or similar platforms.

Strong skills in extracting and interpreting insights from complex data sets

Hands-on experience with SEO strategy, tools, and execution

Ability to clearly communicate complex data insights to stakeholders and translate these into strategic actions

E-commerce experience and optimizing for conversions

Ability to manage multiple projects with a keen eye for detail

Stay organized while quickly pivoting priorities based on the needs of the business

In-depth knowledge of Wordpress and architecting solutions within the Wordpress ecosystem

Bonus Points Desired Skills, But Not Required :

Experience with HubSpot

Experience with site performance and page-speed analysis

Requirements :

Ability to operate a computer

Ability to communicate information

10% travel requirement

People are our passion. At ALLO, we don't treat you like a number. You're a human being.

Get ready to plug into the perks at ALLO :

Free internet? You bet. Plus, awesome discounts on other ALLO services.

Retirement Plan : The fiber future isn't the only one we care about. We match your 401(k) savings up to 5%.

Health and Wellness : Participate in quarterly wellness challenges, and we'll deposit extra cash into your checking or health savings accounts.

Benefits : Our benefits include medical, vision, and dental with low employee costs. Not to mention generous Earned Time Off (ETO) program.

Sponsorships : Are you passionate about a local fundraiser or philanthropy? We strive to give back to what matters most to our communities.

Tuition Assistance : Have a thirst for knowledge? We like that, which is why we're proud to offer assistance with the cost of your tuition.

ALLO is an Equal Opportunity Employer. We are committed to providing opportunities to all applicants and associates without regard to race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. ALLO believes that diversity and inclusion within our team is critical to our success as a company. We seek to recruit, develop, and retain the most talented people.

Qualified individuals with disabilities who require reasonable accommodations in order to apply may contact Recruiting at recruiting@.

ALLO is a Drug Free and Tobacco Free Workplace.