Manager, Brand Marketing

Manager, Brand Marketing

We are looking for a creative, talented, and passionate Manager, Brand Marketing to serve as the Brand Strategist for Color (Eye, Lip), Fragrance, & Holiday. Responsible for Core & New Product Launches, Consumer Journey, and 360 Marketing initiatives.

Marketing Strategy and Forecasting

• Manage the Fragrance, Lip, & Eye portfolio and lead category launches, including forecasting.
• Manage the Holiday program, from assortment development and forecasting through go-to-market strategy and post campaign analysis.
• Forecast and track business performance for key categories, measuring success of NPD and Core campaigns.
• Work closely with Global Product & Marketing teams to ensure proactive planning for 3-5 years out, analysing white-space opportunities as well as responding to market trends.
• Drive content updates for key categories and consumer facing brand pop ups.
• Create materials for internal and external meetings with stakeholders to present marketing programs (i.e., 360 activation plans, market meetings).
• Partner with Director of Brand Media to develop the brand media strategy around Eye, Lip, Fragrance & Holiday. Continually optimize budget spend and performance.

Category & Brand Reporting

Collaboration

Reporting Relationships

Reporting into AVP of Marketing, Brand