Vice President of Brand Strategy & Experience

At Cortland we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector our focus on performance innovation and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources autonomy and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview

As the Vice President of Brand Strategy and Experience you will be the visionary behind crafting and delivering an exceptional living experience across our multifamily portfolio. Youll define and execute a cohesive brand strategy that translates into meaningful memorable resident experiences and scalable design systems. Youll lead cross-functional collaboration with teams across design investments operations marketing communications and development to bring the brand to life at every touchpoint. Through thoughtful experience-driven strategies youll elevate resident satisfaction and retention foster vibrant communities unlock new revenue opportunities and strengthen long-term asset performance - positioning Cortland as a recognized leader in consumer experience within the multifamily industry.

Strategic Planning and Cross-Functional Collaboration

• Lead the development of brand strategies annual business plans and 3-year strategic plans to strengthen brand positioning and achieve commercial objectives.
• Leverage Cortlands proprietary consumer segmentation resident insights surveys data analytics and trend analysis to identify opportunities for innovation and improvement across the resident journey.
• Work closely with operations field teams investments marketing and design teams to align strategies and ensure cohesive execution of brand roadmaps.

Brand Performance and Growth

Guest Experience Excellence

Innovation and Implementation

Brand Integrity and Standards

Qualifications

About Cortland

Founded in 2005 Cortland is an international vertically integrated multifamily real estate investment development and management firm with a resident-centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US Cortland combines in-house design construction and operations to deliver value and innovation across its portfolio.

Join us as we reimagine apartment living and drive outsized returns through purpose performance and people.

Cortland is an equal opportunity employer and were proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardlessof race color religion gender sexual orientation gender identity or expression national origin age disability protected veteran status genetic information or any other characteristic protected by applicable you have a disability and need an accommodation or assistance with the application process and / or using our website please email

Cortland is a drug-free workplace.

Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.

Required Experience :

Exec

Key Skills

Change Management,Financial Services,Growing Experience,Managed Care,Management Experience,Analysis Skills,Senior Leadership,Performance Management,Process Management,Leadership Experience,negotiation,Analytics

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1