Audience List Creation Specialist (Remote)

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life's uncertainties. Regardless of where you work within the company, you'll be helping provide protection and peace of mind when our customers need it most.

The Audience List Creation Specialist has deep business knowledge of our target audience and is responsible for developing, managing and optimizing lists of targeted audiences for a variety of marketing, outreach and communications campaigns. This position serves as a vital link between campaign strategy and execution platforms, ensuring audience segmentation is accurate, up-to-date, and responsive to organizational goals. The role requires proficiency in data management and an analytical approach to audience insights, along with meticulous attention to detail and process optimization.

Responsibilities

• Lead the development and maintenance of complex audience lists for a variety of marketing activities, including but not limited to email campaigns, direct mail, digital advertising and events.
• Serve as the liaison between the marketing and data team, ensuring accurate data submission requests, alignment on objectives and clarity around audience list requirements.
• Collaborate closely with stakeholders to understand audience list criteria, campaign objectives and deliver precise audience lists that enhance reach and impact.
• Regularly update audience lists based on test results, engagement analytics and evolving campaign goals.
• Conduct QA on all audience lists, verifying data accuracy, formatting, and segmentation logic before deployment.
• Resolve data discrepancies and proactively address quality issues.
• Responsible for adhering to and maintaining data privacy laws and industry standards.
• Implement and document processes to ensure the ethical use and protection of PII data in all aspects of audience list creation.
• Stay informed about industry trends, emerging technologies, and best practices in audience segmentation and data-driven marketing. Proactively recommend and evaluate new methodologies as appropriate.

Qualifications / Education

Protective's targeted compensation for this position is $62,000-$91,000. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective's total compensation package for employees.

Employee Benefits :

We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work / life balance is important and Protective offers a variety of paid time away benefits ( e.g. , paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective's platform to improve wellbeing while earning cash rewards.

Eligibility for certain benefits may vary by position in accordance with the terms of the Company's benefit plans.

Accommodations for Applicants with a Disability

If you require an accommodation to complete the application and recruitment process due to a disability, please email eric.hess@protective.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.

Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.

We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.