Director, Product Marketing

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Director, Product Marketing

role at

Affirm

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

We are looking for a

strategic and inspiring Director of Product Marketing

to lead our go-to-market strategy and narrative development across affirm’s commerce, payments, and merchant ecosystem. This role is pivotal in shaping how affirm shows up in the market – influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors.

You’ll play a critical role in connecting

product strategy to business impact , ensuring our messaging is consistent, differentiated, and grounded in customer truth. You will collaborate cross‑functionally with Product, Sales, Marketing, Communications, and Data Science, and work closely with senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption, and growth.

This is a high‑impact, highly visible role – ideal for someone who thrives at the intersection of

storytelling, systems thinking, and strategy , and who can build scalable programs that connect market insights to product decisions.

What You’ll Do

Lead Product Marketing Strategy – Define and execute affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go‑to‑market strategies that differentiate affirm in the market.

Champion Product Narratives and External Storytelling – Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market.

Drive Go-To-Market Excellence – Partner with cross‑functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success. Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position affirm’s value.

Create Feedback Systems and Market Insight Loops – Build and operationalize structured feedback loops between customer-facing teams (Sales, Success, Merchant Operations) and Product. Translate market, customer, and competitive insights into actionable product and business recommendations. Ensure that insights from merchants, partners, and consumers inform future product strategy and roadmap prioritization.

Partner Cross-Functionally to Drive Impact – Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions. Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences and moments.

Represent affirm Externally – Serve as a visible, credible voice of the company – participating in key customer meetings, industry panels, and thought leadership events. Act as a trusted advisor to enterprise partners, communicating affirm’s innovation roadmap and market vision.

What We Look For

10+ years of experience in Product Marketing, with deep expertise in enterprise, B2B, and payments or commerce ecosystems.

Proven ability to translate complex product capabilities into differentiated market narratives.

Experience building and leading feedback systems that connect customer insights to product decisions.

Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech.

Demonstrated success leading go‑to‑market strategy for enterprise or platform products.

Exceptional storytelling, communication, and executive influence skills – both written and verbal.

Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and customer advisory boards.

Data-driven mindset with the ability to synthesize qualitative and quantitative insights.

Comfortable operating in high-visibility, cross-functional environments with senior leaders and external stakeholders.

A systems thinker who can connect dots between market forces, customer needs, and company strategy.

Pay Grade

S – Equity Grade 13. Employees new to affirm typically come in at the start of the pay range. affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience, and job-related skills.

Compensation

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents).

USA base pay range (CA, WA, NY, NJ, CT) per year : $245,000 - $325,000.

USA base pay range (all other U.S. states) per year : $217,000 - $297,000.

Benefits

Health care coverage – affirm covers all premiums for all levels of coverage for you and your dependents.

Flexible Spending Wallets – generous stipends for spending on Technology, Food, various lifestyle needs, and family forming expenses.

Time off – competitive vacation and holiday schedules allowing you to take time off to rest and recharge.

ESPP – An employee stock purchase plan enabling you to buy shares of affirm at a discount.

affirm is proud to offer competitive benefits anchored to our core value of people come first.

affirm believes it’s on us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

For U.S. positions that could be performed in Los Angeles or San Francisco – pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, affirm will consider for employment qualified applicants with arrest and conviction records.

By clicking “Submit Application,” you acknowledge that you have read affirm’s Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.

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