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Director, Sales Enablement
Director, Sales EnablementInforma Group Plc. • New York City, New York, USA
Director, Sales Enablement

Director, Sales Enablement

Informa Group Plc. • New York City, New York, USA
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Job Description

The Director of Sales Enablement is a strategic and operational leader within the Commercial Operations organization responsible for designing building and operationalizing a scalable enablement ecosystem that empowers Curinos commercial teams to sell with confidence consistency and impact. This role drives the strategy tools and programs that elevate sales performance improve win rates and enable seamless go-to-market execution through close collaboration with Commercial Marketing and Product leadership.

The Director will lead a small team and a broad network of matrixed partners across the commercial organization ensuring that every sales motionfrom new logo acquisition to account expansionis supported by a clear data-driven enablement framework. Success will be measured by measurable increases in win rates sales productivity and overall revenue performance.

Key Focus Areas

1. Enablement Strategy and Design

  • Develop and execute a comprehensive enablement strategy that aligns with Curinos commercial priorities and growth goals.
  • Define the frameworks tools and content systems that equip sales teams with timely actionable insights to drive performance.
  • Partner with Revenue and Product leadership to embed enablement programs across the entire customer lifecycle ensuring tight linkage between GTM strategy and field execution.

2. GTM and Sales Campaign Activation

  • Build and operationalize cross-functional sales campaigns that support new product launches cross-sell initiatives and account expansion.
  • Ensure consistent execution through aligned messaging sales plays and performance tracking.
  • Collaborate with Marketing to translate product value propositions into field-ready tools playbooks and talk tracks.
  • 3. Talent Development and Onboarding

  • Design and oversee scalable onboarding and continuous learning programs for sellers and sales managers.
  • Partner with the People organization to integrate capability development coaching and career pathing into the commercial operating model.
  • Measure readiness adoption and impact through enablement analytics and performance dashboards.
  • 4. Tools Technology and Insights

  • Champion the enablement technology stack (e.g. Salesforce Highspot Gong) and drive adoption of tools that enhance seller efficiency and visibility.
  • Define data-driven insights to measure enablement ROI sales effectiveness and campaign performance.
  • Partner with Revenue Operations to ensure systems processes and reporting enable a unified commercial rhythm.
  • 5. Cross-Functional Leadership and Collaboration

  • Serve as a key partner to Commercial Marketing and Product leadership ensuring alignment between strategy execution and outcomes.
  • Lead 12 direct reports and coordinate a matrixed team of content training and operations contributors.
  • Foster a culture of executional excellence collaboration and continuous improvement across the enablement ecosystem.
  • Qualifications :

  • 8 years of experience in Sales Enablement Commercial Operations or GTM Strategy with proven success driving measurable sales performance outcomes.
  • Deep understanding of sales processes methodologies and SaaS-driven GTM motions preferably within data analytics or financial technology sectors.
  • Strong capability in enablement strategy design including playbook creation campaign planning onboarding and content lifecycle management.
  • Demonstrated ability to lead through influence working cross-functionally across Marketing Product and Sales.
  • Proven track record utilizing enablement tools and technologies such as Salesforce Highspot Seismic and Gong.
  • Excellent project management skills; able to prioritize multiple initiatives build scalable systems and deliver high-impact programs on time.
  • Exceptional communication and storytelling abilities with the ability to translate complex concepts into actionable field guidance.
  • Experience building and leading small teams mentoring talent and fostering high-performance cultures.
  • Compensation :   The expected base salary for this role is $150000-$165000 bonus

    Additional Information :

    Why work at Curinos

  • Competitive benefits including a range of Financial Health and Lifestyle benefits to choose from
  • Flexible working options including home working flexible hours and part time options depending on the role requirements please ask!
  • Competitive annual leave floating holidays volunteering days and a day off for your birthday!
  • Learning and development tools to assist with your career development
  • Work with industry leading Subject Matter Experts and specialist products
  • Regular social events and networking opportunities
  • Collaborative supportive culture including an active DE&I program
  • Employee Assistance Program which provides expert third-party advice on wellbeing relationships legal and financial matters as well as access to counselling services
  • Applying :

    We know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont meet all the requirements. If youre excited about working for us and have relevant skills or experience please go ahead and apply. You could be just what we need!

    If you need any adjustments to support your application such as information in alternative formats special requirements to access our buildings or adjusted interview formats pleasecontact us at and well do everything we can to help.

    Inclusivity at Curinos :

    We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed. As such Curinosis proud to be an Equal Opportunity do not discriminate on the basis of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status citizenship or other protected characteristics.

    Remote Work : No

    Employment Type : Full-time

    Key Skills

    Business Development,Sales Experience,Direct Sales,Marketing,SAAS,Hotel Experience,Management Experience,Revenue Management,Salesforce,Sales Management,Enterprise Sales,negotiation

    Experience : years

    Vacancy : 1

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