Director, Lifecycle Marketing

Join to apply for the Director, Lifecycle Marketing role at Docusign .

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).

What you’ll do

We are seeking an experienced and visionary Director of Lifecycle Marketing to lead our customer‑centric marketing efforts focused on retention and expansion for our global SMB / MM customers. As a key leader in the Lifecycle Marketing team, you will have the opportunity to create and define a new function charged with unlocking significant growth opportunities across the business. In this role, you will develop and execute strategies that drive customer engagement, retention, and expansion, contributing to our revenue retention and growth. You will pioneer a new go‑to‑market motion that spans product‑led and sales‑led customer engagement strategies.

As the Director, Lifecycle Marketing – Retention and Expansion, you will define who we target (user segments), which offers we serve (content, demos, price offers, sales‑touch), when we serve (moments in the journey), and where we serve these offers (in‑product and email). This highly visible, cross‑functional role will work with Regional Marketing, PLG, Growth Operations, Customer Success and the worldwide field organization to define, test and scale monetization opportunities. You’ll collaborate closely with our Analytics team to build predictive data models and meaningful segments, guiding the entire post‑purchase journey to retain and monetize our customer base. This position is a people‑manager role reporting to the VP, Lifecycle Marketing.

Responsibility

• Develop and execute a comprehensive global lifecycle marketing strategy that encompasses all customer segments, with a strong emphasis on retention and expansion, by merging PLG and sales‑assisted channels.
• Manage and mentor a team of marketing professionals, providing guidance, direction, and mentorship to ensure successful execution of lifecycle marketing campaigns and initiatives.
• Define and refine customer segments and personas, tailoring messaging and campaigns to address their unique needs and behaviors.
• Merge Product‑Led Growth (PLG) and sales‑assisted channels to create a seamless customer experience that leverages the strengths of both approaches.
• Improve journey conversion rates continuously by identifying new surface areas within the product, developing testable hypotheses, and running experiments to validate them.
• Accountable for expansion and retention OKRs and targets.
• Work with the Acquisition team to align on ICP and ongoing performance of adoption and retention cohorts to ensure a monetizable and predictable funnel.
• Partner with Product Growth to build and carve out monetizable in‑product surface areas to drive adoption, retention and expansion.
• Establish a partnership with Product growth teams to create and execute a roadmap of experiments that improve metrics across the funnel.
• Develop and execute targeted campaigns that drive retention, upselling, cross‑selling, and expansion opportunities for sales‑assisted customers.
• Partner with Product Marketing to ensure messaging and content relevance to improve engagement.
• Stay informed about industry trends, emerging technologies, and best practices, providing expert guidance and leadership in the context of lifecycle marketing.

Job Designation

Hybrid : Employee divides their time between in‑office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in‑office expectation).

What you bring

Basic

Preferred

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job‑related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations :

This Role Is Also Eligible For The Following

Benefits

Work Authorization Notice

Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.

Life at Docusign

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

Applicant and Candidate Privacy Notice

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

States Not Eligible for Employment

This position is not eligible for employment in the following states : Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It’s important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

EEO Know Your Rights poster

#J-18808-Ljbffr