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Marketing Manager
Marketing ManagerFuture Energy • Troy, MI, US
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Marketing Manager

Marketing Manager

Future Energy • Troy, MI, US
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Job Description

Job Description

Salary : $75,000 - $90,000

Future Energy is looking for a proactive Marketing Manager that is a results-driven professional responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and pipeline growth. Reporting directly to the COO, this role requires a self-starter who takes ownership of projects, manages key vendor relationships, and delivers measurable impact on revenue growth. Some key responsibilities for this ON-SITE Michigan role include :

Responsibility #1- Strategy & Planning

  • Develop and implement marketing strategies that align with business goals and growth objectives.
  • Conduct market research to identify trends, customer needs, and competitor activities.
  • Define target audiences and create buyer personas.
  • Set marketing budgets and measure ROI to optimize spend.

Responsibility #2- Brand Management

  • Oversee brand messaging, positioning, and consistency across all channels.
  • Ensure brand guidelines are followed in all marketing materials.
  • Efficiently manage the creative support provided by outside marketing agency.
  • Coordinate with social media resource to maintain consistent messaging and execution.

    • Responsibility #3- Campaign Execution & Lead Generation

  • Plans and executes multi-channel marketing campaigns including digital, email, social media, events, and print.
  • Manages content creation efforts including blogs, videos, advertisements, and sales collateral.
  • Develops and implements lead generation strategies to consistently generate 5 to 10 qualified leads per month.
  • Collaborates closely with the sales team to provide marketing collateral and support pipeline growth.
  • Manages CRM tools (Zoho CRM, Zoho Campaigns) and other analytics platforms to track leads, customer engagement, and campaign effectiveness.
  • Designs, Tests and Manages paid advertising campaigns on platforms such as Google Ads and social media.

    • Responsibility #4- Digital Marketing & Analytics

  • Oversees website performance optimization (SEO, UX, CRO).
  • Tracks and analyzes marketing metrics, using data-driven insights to refine strategies.

    • Responsibility #5- Collaboration & Support; Team & Vendor Management; Professional Development

  • Works closely with cross-functional teams including Accounts, Product, and HR (supporting HR on internal communications).
  • Leads and coordinates with external vendors, marketing agency, and part-time social media resource to maximize efficiency and impact.
  • Stays current with industry trends and best practices.

    • If you have 5+ yrs of marketing experience with at least 3 yrs focused on demand generation and campaign execution, you may have just found your new career!!

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    Marketing Manager • Troy, MI, US

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