Customer Marketing Manager

Customer Marketing Manager

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences.

Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

Learn how the world's largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarch use Salsify everyday to stand out on the digital shelf.

About the Opportunity

Do you love creating impactful customer-focused campaigns? Are you passionate about driving customer engagement, retention, and advocacy? Do you thrive on seeing measurable results from your marketing initiatives?

Salsify is seeking a customer marketing manager to develop and execute strategic marketing campaigns targeted at our existing customers. You'll create compelling campaigns designed to drive customer adoption, retention, expansion, and advocacy.

As a team that prioritizes innovation and creativity, we're excited to experiment with new ways to engage our customer audience and are seeking someone who wants to test and learn with us. From onboarding and retention campaigns to customer advocacy programs, you'll help us ensure our customer marketing efforts drive measurable business outcomes.

This role will report to the director of growth marketing and work closely with customer success, sales, product marketing, demand generation, and other relevant departments to support customer journey initiatives.

Here's How You'll Make An Impact

• Define customer marketing strategy and road map, owning the vision for how customer marketing drives business growth.
• Develop, launch, and manage strategic customer marketing campaigns targeted at existing customers to drive adoption, retention, expansion, and advocacy.
• Develop, launch, and manage strategic customer marketing webinars and events, including topic development, speaker coordination, promotion strategy, and post-event follow-up.
• Design and implement customer onboarding, education, and engagement campaigns that accelerate time-to-value and drive product adoption.
• Establish and curate a customer marketing campaign calendar, collaborating with cross-functional teams to align with broader business initiatives and customer journey touch points.
• Establish performance measurement frameworks, reporting processes, and optimization strategies to demonstrate return on investment (ROI) and continuously improve campaign effectiveness.
• Create compelling customer-focused content, including emails, newsletters, and program communications that resonate with a business-to-business (B2B) audience.
• Partner with cross-functional teams, including customer success, product marketing, content marketing, sales, and other marketing teams, to ensure alignment between customer marketing efforts and broader business objectives.
• Build and optimize customer advocacy and reference programs that showcase customer success and drive new business opportunities.

Here's What You'll Bring To Our Team

You'll Get Bonus Points For Bringing

Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on-the-job effectiveness or leadership potential. Our hiring process involves recognizing a person's achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!

Salsify's mission is to empower brand manufacturers to win on the digital shelf. Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify's growth and earned the company numerous top workplace awards.

We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal) and Sydney (Australia). If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!

An inclusive place to work. Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Accommodations

Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact cx@salsify.com.

We take your security seriously. When applying for a position with us, please be aware of the following :

Official communication channels. All legitimate communications from our team, including interview requests and job offers, will only come from an email address ending in @salsify.com. We will never use generic email addresses (like Gmail or Yahoo) or ask you to communicate through unofficial channels. Verify job postings. Always verify the legitimacy of any Salsify job posting by checking our official website's careers page. If a position is not listed there, it is not a genuine Salsify opening. Secure application process. We use secure applicant tracking systems and encrypted communication channels to protect your sensitive information and documents throughout the application process. No payments ever required. Legitimate employers, including Salsify, will never ask for upfront payments for applications, training, or equipment. Any request for payment is a clear sign of a scam. Personal information requests. Sensitive personal information, such as bank details or social security numbers, will only be requested after a formal job offer has been made and exclusively through secure, verified channels.