Director of Marketing Strategy

Primary Location :  5540 Glenwood Hills Pkwy, Grand Rapids, MI 49512

Employee Status : Full-Time

Workplace Type : Hybrid

Who we are :

At LMCU, you'll find more than just a job - discover a fulfilling career where your contributions truly matter.

Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.

About this position :

The Director of Marketing Strategy will be responsible for developing and executing innovative marketing strategies that elevate LMCU's brand, drive member acquisition and retention, and enhance member experience. This leadership role will involve overseeing the planning, execution, and optimization of marketing initiatives across various channels, working closely with internal teams and external partners to meet the credit union’s business goals. They'll develop an annual marketing plan for their assigned business unit and consult on the plans for others. Additionally, they will share responsibility for training, mentoring, and the continuous development of staff.

What you’ll do :

Strategic Planning and Leadership :

Develop, implement, and oversee comprehensive marketing strategies aligned with the credit union’s business objectives and values - represented within a 12-month plan and calendar.

Conduct market research to stay informed on industry trends, competitor strategies, and member needs, ensuring marketing initiatives are data-driven and impactful.

Business Unit Management :

Conducting / participating in regular meetings, providing ideas and suggestions on strategic initiatives, driving actionable follow-up by working with marketing staff (art department, project manager, web designer, etc.) to ensure marketing goals are achieved.

Campaign Management and Execution :

Lead the creation and execution of multi-channel marketing campaigns, including digital, social, email, events, and traditional media.

Leverage the CRM platform to optimize campaign funnels in partnership with channel managers.

Analyze campaign performance and leverage insights to optimize strategies, adjust budgets, and ensure maximum ROI.

Member Segmentation and Personalization :

Direct the utilization of member data and analytics to segment the member base and create tailored marketing campaigns.

Team Leadership and Development :

Share the responsibility of hiring, training, mentoring, and development of staff.

Provide guidance on project management, creative development, and analytics to maximize the effectiveness of marketing efforts and team resources.

Brand Management :

Drive brand development in new markets to help accelerate brand awareness.

Collaborate with the creative team to develop content, collateral, and campaigns that accurately reflect the brand and resonate with target audiences.

What you’ll bring :

Eight to ten years of similar or related experience, including preparatory experience, in a marketing role.

A bachelor's degree in advertising, marketing or business. Master's degree in communication or MBA, preferred but not required.

Excellent interpersonal and communication skills - both written and verbal, ability to present ideas and concepts with conviction.

Ability to create professional relationships with a significant level of trust, credibility, and diplomacy is required.

Proficient with Excel, PowerPoint, Word, and CRM (Microsoft Dynamics).

Proficient at problem-solving.

Excellent analytical and math skills - calculations, forecasts, and budgeting.

What you’ll get :

All Employees : weekly pay and retirement savings options.

Full Time Employees : comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.

To see a full list of our benefit offerings, check out this !

Have additional questions about the role? Email the Talent Acquisition Team at : .

If you lack access to the internet or require an accommodation in the application process, please send your resume via mail to 5664 Prairie Creek Drive, Caledonia, MI 49316.