Product Marketing Professional

6-Month Contract | Hybrid | Colorado

We’re partnered with a leading global technology organization that is looking for a Product Marketing Professional to join their team. This is a fantastic opportunity to play a key role in driving the adoption and growth of a defined product portfolio while acting as the “voice of the customer.”

In this role, you’ll be responsible for conducting market research, developing go-to-market strategies, and creating differentiated messaging that empowers sales and marketing teams to effectively communicate product value. You’ll become a subject matter expert within your industry segment, combining customer insights, competitive analysis, and collaboration with cross-functional teams to deliver measurable impact.

Key Responsibilities

• Product Marketing Ownership : Lead product marketing responsibilities for multiple products or an entire portfolio, serving as the product evangelist and clearly articulating value propositions to key buyer and user personas.
• Cross-Functional Collaboration : Partner with product management, sales, marketing, and enablement teams to deliver successful product launches, go-to-market strategies, and research initiatives.
• Go-to-Market Strategy : Develop and execute comprehensive go-to-market plans, ensuring alignment across business functions.
• Messaging & Value Propositions : Create differentiated messaging and positioning statements that resonate with the structural engineering and construction technology markets. Build persona profiles using insights gathered from customer interactions and field research.
• Voice of Customer & Market Research : Conduct quantitative and qualitative research to capture customer needs, industry trends, buyer behaviors, and the competitive landscape. Use findings to shape strategy and strengthen product positioning.
• Pricing & Packaging : Influence and support decisions around product pricing and packaging.
• Sales Enablement : Partner with enablement teams to build sales tools, training, and materials tailored to specific product offerings.
• Marketing Enablement : Collaborate with marketing teams to deliver impactful campaigns and materials that drive pipeline growth and bookings.
• Competitive Analysis : Stay informed on competitors and industry dynamics, clearly articulating product differentiators.

What We’re Looking For

Salt is acting as an Employment Business in relation to this vacancy.