Senior Research Analyst

The Senior Research Analyst performs activities necessary to conduct consumer and business-to-business or market segment research studies that provide essential information for decision-making. Manage outside research suppliers and internal clients to oversee methodologies, verify conclusions, ensure quality and consistency of analysis. Provide analysis and interpretation of research results and present recommendations and implications to decision-makers based on research findings. Respond to ad hoc requests for information from the department and other areas of the Company.

Minimum Requirements

• Equivalent to a Bachelor's Degree in Marketing, Statistics, Economics, or related field
• And five (5) years market analysis experience.
• Master's Degree in Business, Statistics, or Economics preferred.
• Thorough knowledge of research methodologies and their appropriate application; advanced analytical techniques and marketing theory.
• Proven analytical ability.
• Demonstrated experience with statistical software packages, including spreadsheet, graphics, database, analysis, and reporting programs.
• Effective interpersonal, communication, presentation, and writing skills.
• Demonstrated complex project management skills.

Major Accountabilities

1) Own 3rd party benchmark vendor-related responsibilities including extracting data from external platforms and analyzing results within Excel utilizing complex formulas under tight deadlines. Respond to associated requests with a high sense of urgency. Determine drivers behind scores and clearly communicate what the organization needs to be aware of. Present findings to APS leadership via PowerPoint and dashboards.

2) Manage all aspects of major research projects and is accountable for project results, timeliness, and budget management. Conduct issues identification, questionnaire development, questionnaire programming, list pull, data and banner (subgroup) specifications, data analysis, report and presentation development, and communication of research results. Success in this area requires an individual equally comfortable at analyzing information and presenting to audiences of various sizes.

3) Conduct needs assessment with internal clients to determine research objectives and most appropriate and efficient research design and methodology to meet the client's research needs. Connect the research to business outcomes.

4) Evaluate and ensure accuracy of all information, including research sample design, methodology, interpretation, results. Verify the accuracy and completeness of data received from vendors.

5) Solicit bids and evaluate, select and direct research suppliers to ensure that study results are valid, reliable, accurate, timely, cost effective and that they meet the research needs of the internal client.

6) Conduct appropriate analysis of data using basic and advanced research techniques to produce useful insights into the data and identify trends and relationships.

7) Prepare and interpret study results, assesses impact on APS strategies, and develop recommendations drawing upon knowledge of marketplace, regulatory environment, internal conditions, and external environment.

8) Manage complex monitoring projects, including responsibility for project planning, resource allocation, writing and negotiating requests for proposals and contracts, and reporting / managing work in progress, in order to complete projects within allocated time and budget constraints.

9) Present information on customer needs and wants, loyalty, attitudes and preferences, energy usage characteristics, and demographics by customer class and market segment that can be used to enhance target marketing efforts.

10) Integrate customer information from various sources to provide direction for strategic planning and value-based marketing efforts.

11) Provide complete information on customer segments and demographics, using Prizm first, second or third party data excluding Personally Identifiable Information (PII), usage, billing, geography, and behaviors and attitudes that help segment the markets.

12) May serve as liaison in representing APS Marketing Customer Experience Strategy & Solutions when working with internal and external customers.