Director - Engagement & Experimentation

About us

One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.

What you'll do

As the Director of Engagement Experimentation, you’ll shape how millions of passengers connect, stream, and engage with our inflight internet and entertainment products. You’ll lead strategy and execution to drive deeper usage, satisfaction, and value from our connected passenger experiences. Working across product, data science, UX, and commercial teams, you’ll use insights and experimentation to evolve our platform and maximize both customer delight and business outcomes.

The day-to-day

• Define an engagement and monetization strategy that increases passenger adoption, product engagement time, and repeat usage across connectivity and entertainment offerings.
• Identify and implement engagement experiments, measure results and drive cross product adoption based on the derived data.
• Optimize passenger monetization by balancing engagement, experience and monetization opportunities.
• Lead cross-functional teams focused on user behavior, journey mapping, and engagement optimization.
• Partner with engineering, product, and design teams to identify engagement drivers, friction points, and opportunities for product enhancement.
• Translate data insights into actionable UX improvements, product roadmap priorities, and go-to-market experiments.
• Collaborate with marketing and airline partners to develop and test engagement campaigns and personalized passenger experiences.
• Own product KPIs around engagement, retention, and satisfaction, and communicate results to senior leadership.
• Work with the ad sales organization to create data driven pricing and bundling based on passenger behavior.

What you'll need

What will help you on the job

Salary range

$162,500.00 - $257,000.00 / annually. For specific work locations within San Jose, the San Francisco Bay area and New York City metropolitan area, the base pay range for this role is $202,000.00- $303,000.00 / annually.

At Viasat, we consider many factors when it comes to compensation, including the scope of the position as well as your background and experience. Base pay may vary depending on job-related knowledge, skills, and experience. Additional cash or stock incentives may be provided as part of the compensation package, in addition to a range of medical, financial, and / or other benefits, dependent on the position offered. Learn more about Viasat’s comprehensive benefit offerings that are focused on your holistic health and wellness at https : / / careers.viasat.com / benefits.

EEO Statement

Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please click here.

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