App Networks Media Manager

App Networks Media Manager

Fanatics Betting & Gaming is seeking an App Networks Media Manager to play a key role in managing and optimizing performance marketing efforts across App Networks and other digital channels. This individual will support campaign execution, creative trafficking, reporting, and optimization efforts that drive efficient customer acquisition for the Fanatics Sportsbook app.

The ideal candidate is detail-oriented, analytical, and eager to get hands-on with campaign operations while also bringing a strategic mindset to testing, performance analysis, and budget recommendations. This role is perfect for a data-driven marketer who thrives in a fast-paced environment and is passionate about mobile marketing and the sports industry.

Responsibilities

• Assist in the execution and optimization of digital acquisition campaigns across digital media channels.
• Lead creative trafficking and asset management processes with internal and external partners to ensure timely and accurate delivery.
• Support daily, weekly, and monthly performance reporting, analyzing KPIs to identify trends, insights, and optimization opportunities. Partner closely with the Media Manager on budget pacing, forecasting, and spend recommendations.
• Collaborate with internal teams to drive alignment on campaign goals, testing, and measurement.
• Work with third-party vendors and platforms to ensure campaign efficiency and proper attribution.
• Maintain accuracy in campaign setup and tracking using Appsflyer and other MMP tools.
• Conduct A / B testing across creatives and audiences to improve CPA's and drive incremental performance gains.

Qualifications

About You

You're someone who enjoys blending analysis with execution equally comfortable trafficking creative assets as you are analyzing campaign performance and identifying optimizations. You bring a growth mindset, curiosity about mobile marketing, and a collaborative spirit to help scale Fanatics Sportsbook's acquisition efforts.