Digital Marketing Specialist

Digital Marketing Specialist

Job No : 537250

Work Type : Full Time

Location : Main Campus (Gainesville, FL)

Categories : Communications / Public Relations / Marketing

Department : 10020000 - SCM-STRATEGIC COMM & MARKETING

Job Description

Classification Title :

Marketing & Communications Specialist I

Classification Minimum Requirements :

Bachelor's degree in related area and two years of relevant experience; Associate's degree and four years relevant experience; or an equivalent of education and experience.

Job Description :

Digital Campaign Management

• Strategize tactics and budget that effectively reach our target audiences.
• Brainstorm campaign / content ideas that can be promoted in our paid digital channels.
• Work with the Marketing Copywriter to ensure all copy meets platform specifications.
• Curate images for ads.
• Collaborate with video and design teams for advanced ad assets.
• Work with the Senior Marketing Specialist to ensure digital campaigns align with SCM's overarching marketing campaigns.
• Set up digital ads (e.g. native, display, social, video).
• Monitor digital ad performance to ensure campaigns are meeting benchmarks and goals, and that they're effectively spending.

Web Updates and Project Coordination

SEO / GEO Monitoring

Building Reports and Actionable Insights

Note : This position is considered “essential” and during times of crisis, will be expected to respond and act after hours and on weekends. Depending on the crisis, this position may be expected to report to the Emergency Operations Center on main campus.

Expected Salary :

$60,000 - $68,000 commensurate with education and experience. We are NOT able to sponsor visas nor offer relocation assistance.

Required Qualifications :

Bachelor's degree in related area and two years of relevant experience; Associate's degree and four years relevant experience; or an equivalent of education and experience. Must have experience managing paid digital marketing campaigns, proficiency in web and digital analytics, website editing, and a strong background in SEO and GEO.

Preferred :

Special Instructions to Applicants :

In order to be considered, you must upload your cover letter, resume / CV, and a minimum of three (3) references with current contact information.

Application must be submitted by 11 : 55 p.m. (ET) of the posting end date.

Health Assessment Required :

No

Applications Close : 19 December 2025

To apply, visit https : / / explore.jobs.ufl.edu / en-us / job / 537250

Our Commitment :

The University of Florida is an Equal Employment Opportunity Employer.

Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.

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