Marketing Senior Specialist

Ski & Ride School Marketing Team Leader

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary

The Ski & Ride School Marketing team is responsible for developing and executing go-to-market strategy and initiatives for Vail Resorts' Ski & Ride School line of business. The team leads projects and marketing tactics from ideation to execution to achieve Ski & Ride School business goals.

Job Description

This position is focused on driving guest engagement and revenue growth for Vail Resorts' Ski & Ride School line of business. This position will work to execute and optimize marketing strategies that bring to life the vision for Ski & Ride School while working collaboratively with cross-functional teams including omnichannel relationship marketing and paid media, communications, resort marketing, business and channel analytics, and operations business partners. The ideal candidate is curious, creative, and excels in critical thinking, with the ability to independently lead go-to-market projects. A strong sense of ownership, organization, and high learning agility in a fast-paced environment are essential.

Job Responsibilities

• Use data-driven insights to shape and execute go-to-market initiatives to engage Vail Resorts' guests effectively
• Lead campaign execution across both owned and paid channels (e.g., search, social media, display, email) to drive traffic and convert guests to achieve growth objectives.
• Ideate and execute on new strategies to optimize content, initiatives, and campaigns in collaboration with cross-functional partners (email, paid media and communications)
• Identify opportunities to optimize the performance and business impact of marketing campaigns through testing and iterating on processes and best practices
• Analyze guest data to refine audience segments and marketing tactics, translating guest insights into actionable plans and gaining alignment for execution
• Support key performance metrics and reporting for Ski & Ride School marketing efforts, analyzing trends and insights to recommend optimizations and actions that drive performance
• Collaborate cross-functionally to ensure marketing tactics are tightly aligned with business priorities and operational needs

Job Requirements

The expected Total Compensation for this role is $58,461.98 - $80,137.37. Individual compensation decisions are based on a variety of factors.

Job Benefits

Ski / Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

MORE employee discounts on lodging, food, gear, and mountain shuttles

401(k) Retirement Plan

Employee Assistance Program

Excellent training and professional development

Full Time roles are eligible for the above, plus :

Vail Resorts offers a 'Hybrid' work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and / or require in-person / in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and / or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child / minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.