Marketing Strategy Manager

A company is looking for a Manager I, Marketing Strategy.

Key Responsibilities

Lead marketing efforts focused on customer retention, renewals, and satisfaction across assigned business areas

Develop and execute lifecycle campaigns for onboarding, renewal, advocacy, and expansion

Manage a small cross-functional team focused on lifecycle marketing, customer engagement, and campaign execution

Required Qualifications

Bachelor's Degree or equivalent in Business Administration, Communications, or Marketing preferred

5+ years of experience in marketing, customer engagement, or lifecycle marketing, preferably in SaaS or B2B environments

1-2 years of team or project leadership experience required

Experience in higher education environments, especially in finance, billing, or student services roles

Familiarity with marketing automation, CRM, and analytics platforms preferred