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Manager, Consumer Product Marketing - eCommerce and GuestNewAustin, Texas, USA; New York City; Washington, D.C.

The Knot WorldwideAustin, TX, US

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Manager, Consumer Product Marketing - eCommerce and Guest

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams : those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.

About The Role And Our Team

As the Manager of Consumer Product Marketing - eCommerce and Guest, you'll be key to enhancing the overall planning journey for couples and their event attendees. You'll achieve this by launching cutting-edge solutions that streamline the experience, making it more seamless for everyone involved. This means bringing valued, differentiated consumer solutions to market, using deep customer insights to boost high-value actions and customer lifetime value. You'll work closely with product teams and other stakeholders, influencing the roadmap and refining product positioning, messaging, and adoption strategies to drive engagement among wedding guests and couples.

You'll be instrumental in leading cross-functional discussions and alignment, and contributing to research and process improvements. You'll support the Product Marketing team in boosting product consideration, engagement, and advocacy, including competitive monitoring and ensuring marketing clarity. By reflecting our customers' voice in products and messaging, and driving product satisfaction measurement, you'll inform development strategies and partner with marketing channel teams to drive product adoption and retention. You'll join a passionate team dedicated to ensuring satisfaction and success for our customers, all while striving to make their event dreams a reality.

Responsibilities

Enhance the overall planning journey for couples and their attendees, including launching cutting-edge solutions that streamline the experience.
Bring valued, differentiated consumer solutions to market by leveraging customer insights to drive high-value actions and customer lifetime value.
Collaborate closely with eCommerce product teams to guide in-product experience and messaging, and influence the product roadmap.
Own product messaging, claims development, and adoption drivers, refining product positioning and messaging strategies.
Initiate and lead research initiatives to gather insights, inform consumer product strategy, and develop a consistent, deep understanding of the market and competitive landscape.
Develop Go-To-Market (GTM) context for new products and features, providing guidance and feedback to the integrated marketing team.
Lead cross-functional discussions and alignment for strategic launches and GTM plans.
Guide and collaborate with integrated marketing teams for creative and channel execution, including managing onsite integration.
Improve GTM quality and timeliness by ensuring marketing and channel owners understand the strategic roadmap and narrative (e.g., through a monthly product release forecast).
Analyze couple engagement data and conduct consistent competitive monitoring to understand market trends, identify opportunities, and drive follow-up actions.
Establish new and refine existing product satisfaction and NPS measurement in partnership with market insights and UX research teams to identify and advocate for innovative solutions.

Successful Manager, Consumer Product Marketing Candidates Have

Minimum 3-5 years product marketing experience

Experience marketing to tech consumers strongly preferred

Works well cross-functionally, particularly with research, product, and channel teams.

Demonstrated ability to influence product strategy based on market research and customer insights.

Track record of using "test & learn" to drive continuous improvement.

Ability to manage multiple projects at one time, prioritizing and organizing effectively

Outstanding writer and editor with exceptional attention to detail

Excels at strategic thinking as well as rolling up sleeves to get things done

Ability to work in a fast-paced environment with all levels of management

Bachelor's Degree with a strong academic record

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

What We Love About You :

You Dream Big. You iterate and experiment to drive innovation.

You Love Our Users. You keep our global community at the center of everything you do.

You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

You Hustle Every Day. You favor urgency and own your outcomes.

You Win Together. People are at the heart of our success and you play as a team.

What You Love About Us :

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the "office". We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It's designed to support how we work best : combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.

For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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Product Marketing Manager Consumer • Austin, TX, US