Marketing Strategy

Partner Marketing Manager

Employment Type : Full‑time

Start Date : December 1

Responsibilities

Develop and execute strategic marketing plans to accomplish key objectives for assigned products / programs.

Establish and measure against specific metrics for success related to all objectives in the strategic marketing plan.

Work with internal MarComm and MarTech teams to adjust or extend tactical plans as necessary.

Proactively identify research to validate assumptions including both primary and secondary research.

Assist in research projects to gain deeper knowledge of target audiences.

Develop messaging frameworks as a foundation for all creative development.

Develop creative briefs and manage creative development and execution of marketing activities.

Manage budget within project and marketing plans, track project expenditures, and look for low‑cost efficiencies.

Coordinate with international marketing colleagues to ensure alignment on product campaigns and key initiatives.

Make recommendations based on acquired business intelligence for future activities and promotions.

Drive creative production of standard product marketing materials, including web properties, product collateral, sales enablement tools, testimonials, social media promotion, digital advertising, webinars / product demos.

Ensure compliance with brand guidelines, legal and financial rules.

Work with creatives, freelancers, or vendors as needed to develop marketing assets.

Develop and maintain trusting relationships with key stakeholder groups, MarComm and MarTech.

Serve as the primary marketing contact for clients.

Assist in product training and enablement.

Provide product marketing evangelism and presentation support at tradeshows and conferences.

Work closely with marketing management to align priorities.

Qualifications

Bachelor’s degree (BA, BS) or equivalent with emphasis in Marketing, Business, or Communications.

B2B marketing experience.

10+ years of marketing experience (preferred).

Advertising agency background and experience in global organizations (ideal).

Experience with product launches, lead generation and managing projects from inception to completion including timelines and budgets.

Ability to develop and present ideas and plans clearly and confidently to all levels.

Proficiency with Microsoft Office suite and experience working with internal and outsourced design teams.

Microsoft Office Specialist certification preferred.

Highly motivated, organized, excellent communication, presentation and interpersonal skills.

Relationship management and negotiation skills.

Knowledge of IT certification industry and / or electronic testing preferred.

Compensation

Minimum full‑time salary range is $100,000 - $120,000. This position is eligible for an annual incentive program.

Application Deadline

Applications will be accepted through November 12th, 2025.

Who We Are

At Pearson, our purpose is simple : to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world’s lifelong learning company. Learning isn’t just what we do; it’s who we are.

Pearson is an Equal Opportunity Employer and a member of E‑Verify. Employment decisions are based on qualifications, merit, and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

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