Social Media Coordinator

ABOUT US

Tribeca Enterprises is a multi-platform media and entertainment company that owns and operates the Tribeca Festival, Tribeca Studios, and production company m ss ng p eces. With strong roots in independent film, Tribeca is synonymous with creative expression and entertainment. Founded in 2001 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff, Tribeca Enterprises brings artists and audiences together to celebrate storytelling in all its forms, including film, TV, music, audio storytelling, games, and immersive. Tribeca champions diverse voices, discovers award-winning talent, curates innovative experiences, and introduces new ideas through exclusive premieres, exhibitions, conversations, and live performances. In 2019, James Murdoch’s Lupa Systems bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.

ABOUT THE ROLE

The Social Media Coordinator is an inquisitive, culturally savvy, and analytically minded individual responsible for supporting Tribeca’s presence across social platforms, including but not limited to : Instagram, TikTok, YouTube, LinkedIn, X, and Facebook. Reporting to the Social Media Lead, this role will be instrumental in optimizing Tribeca’s social accounts as strategic & distinct brand channels. Utilizing cultural awareness, platform understanding, and data-backed insights, the Social Media Coordinator will contribute to increasing engagement, expanding brand relevance and, most importantly, growing Tribeca’s audience.

ABOUT YOU

Our ideal candidate is a naturally curious social native who cares about storytelling, not just posting. They think like a creator but move like a strategist — blending sharp instincts with thoughtful execution. They can spot a cultural moment, understand why it matters, and then respond in a way that adds something new to the conversation. They love digging into the data to understand why something resonates and using those insights to create content that feels authentic and timely. They’re passionate about film, pop culture, and creativity in all its forms, and know how to express that passion with clarity, confidence, and wit.

RESPONSIBILITIES

• Content Calendar Management : Own the management of the social content calendar while executing daily posts across social platforms, ensuring accuracy, timeliness, and the implementation of strategic optimizations.
• Social Tools & Analytics Management : Optimize platforms like Sprout Social, Later, Bitly, and native in-app tools to track performance and tailor strategy across channels.
• Community Management : Actively monitor and respond to DMs, comments, and conversations across platforms to build authentic relationships with our community and reach new audiences.
• Live Event Coverage : Support in the execution of social coverage plans for the Festival and key events throughout the year by attending in-person to capture content (including filming general atmosphere / b-roll, identifying sound bites, and conducting interviews).
• Creative Ideation & Experimentation : Contribute to the development of social-first concepts — including timely, reactive posts that tap into online trends, cultural moments, and film history.
• Content Creation : Support in the creation of social content — including cropping and editing existing assets to optimize for specific channels.
• Trend Monitoring : Stay on the pulse of the latest social trends, platform updates, and competitor content — turning insights into timely content or strategic recommendations.
• Cross-Team Collaboration & Support : Work closely with teams across the organization to gather assets, secure approvals, and gain internal alignment, and support broader marketing initiatives as needed.

REQUIREMENTS

ANNUAL SALARY

$50,000 – $60,000

Tribeca is committed to cultivating a diverse and inclusive workplace and is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, marital status, sex, sexual orientation, national origin, genetics, disability, age, veteran status, or other legally protected status.