Route Sales Representative

The Route Sales Representative (RSR) is responsible for providing optimal levels of service to our customers by ensuring they are stocked with product and serviced as scheduled. This role sells and delivers coffee, tea, and related products to our customers with a responsibility for growing assigned route sales through new business acquisitions, penetration of existing customer accounts, selling incremental categories and products, and retaining existing annual) guaranteed salary plus commission of commission on assigned net sales volume of route per Collective Bargaining Agreement

Typical Work Schedule : Monday - Friday, 7 : 00 am start time

Driving Requirements : Valid Drivers License required. Must be able to complete a successful DOT physical

Responsibilities

• Achieves the assigned revenue plan for the route, through a combination of increasing products and categories sold to existing customers, executing pricing actions, and retaining current customers.
• Ensures customers receive delivery and service as required.
• Participates in all regional and company promotions.
• Responsible for increasing Revenue per Stop through identifying and closing distribution voids on core products, executing seasonal and LTO promotions, executing pricing actions, and ensuring the beverage station is set to standard.
• Delivers, replenishes, and rotates beverage station products on each call.
• Ensures equipment is clean and in working order, executing a minimum of one CQC (Cup Quality Check) per day.
• Executes the “The Farmer Brothers Way to Sell”, including recapping for the customer all services provided and presenting business building initiatives.
• Responsible for resolving and / or escalating customer issues quickly and ensuring customer satisfaction.
• Manages invoices, inventory, and collections daily.
• Accountable for retaining existing customers on the route through excellent service and building customer relationships.