Program Manager

Description

As the UCLA Health Faculty Practice Group (FPG) Program Manager, you'll play a key role in advancing the visibility, reputation, and engagement of the department. Working in close collaboration with FPG leadership, Marketing, and executive teams, you'll develop and lead communication strategies that highlight the innovation, compassion, and excellence driving the UCLA Health FPG.

The Program Manager will also oversee the creation of compelling content, including communication collateral and internal communications that highlight FPG initiatives and achievements. This position serves as a key point of contact for inquiries related to FPG activities and ensures alignment with UCLA Health brand standards and institutional priorities. A key component of this position will include managing public relations activities for UCLA Health's "Medically Speaking" podcast and related media products. The Program Manager will collaborate with the podcast host, producer, and marketing team to maximize visibility, grow audience engagement, and ensure alignment with FPG priorities.

Key Responsibilities :

Develop and execute a comprehensive PR strategy to promote FPG initiatives, achievements, and priorities

Draft, edit, and distribute communication releases, media advisories, op-eds, and feature articles in collaboration with executive leadership and related departments

Partner with the podcast host, producer, and marketing team to develop media campaigns that promote podcast episodes, special guests, and series launches

Create press kits, pitch media coverage, and coordinate earned media opportunities for the podcast

Leverage social media channels and internal communications to grow podcast audience and engagement

Track and report podcast-specific key performance indicators (KPIs), including listenership, downloads, and audience sentiment

Create and maintain messaging documents, FAQs, talking points, and leadership quotes for external and internal use

Support executive communications, including leadership announcements, speeches, and presentations

Collaborate with operational teams to highlight initiatives, quality improvement efforts, and community engagement

Establish and track KPIs to measure PR campaign effectiveness, including media impressions, sentiment analysis, and engagement

Prepare reports and presentations for FPG executive leadership, Marketing departments, and governance committees

Provide recommendations based on results to continuously improve PR efforts

Perform other duties as assigned

Salary Range : $ 95,400 - $208,300 / Annually

Qualifications

Requires a Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field; Master's degree preferred

Minimum of five years of experience in public relations, communications, or media relations, preferably in healthcare, academic medicine, or a complex organizational setting

Experience promoting multimedia content, such as podcasts, video series, or webinars, including media pitching, audience development, and analytics reporting

Demonstrated success developing and executing marketing campaigns, media relations strategies, and communication plans

Exceptional writing, editing, and communication skills with ability to translate complex topics into clear, compelling narratives

Familiarity with social media strategy and analytics platforms

Experience monitoring and reporting on PR metrics, media coverage, and campaign performance

Proficiency in Microsoft Office Suite and familiarity with media monitoring tools (e.g., Meltwater, Cision) preferred

Strong interpersonal skills, diplomacy, and discretion in handling sensitive information

Ability to manage multiple priorities and deadlines in a fast-paced environment