Sr Manager, Digital Strategy

Senior Manager, Digital Strategy

We are seeking an experienced and innovative Senior Manager, Digital Strategy, to join us and lead a digital marketing team that drives results for key products in the Cisco Security portfolio, like XDR and Secure Access.

Your Impact

The Senior Manager, Digital Strategy, will play a critical role in scaling our end-to-end digital ABM program and shaping the direction of our digital demand generation strategies across channels. The ideal candidate should have a solid background in marketing, management, have exceptional communication skills, and a strong understanding of digital demand generation and brand building. This role will work closely with demand and regional leaders within marketing and the sales teams.

Responsibilities :

Lead cross-functional teams to develop comprehensive demand strategies and digital account-based marketing activations aligned with organizational goals.

Manage and scale digital webinars program across the security portfolio.

Implement process improvements to assist other departments for visibility.

Negotiate contracts and manage relationships with external vendors and partners.

Manage and balance budget submissions.

Analyze performance of each channel to optimize and rebalance investments across channels.

Understand and analyze pipeline metrics to determine effectiveness.

Minimum Qualifications :

Bachelor's degree in marketing, Business, or a related field. Master's degree preferred.

10+ years of proven experience in demand generation, digital marketing, or related roles.

Experience managing a team of direct reports.

Tech industry experience required for consideration.

Experience managing multi-million-dollar marketing budgets.

Strong knowledge of digital platforms and proficiency in digital tactics, including account-based marketing tools, paid media, and email marketing.

Excellent written and verbal communication skills, with the ability to present for executive audiences.

Demonstrated ability to manage multiple projects simultaneously and meet deadlines.

Analytical mindset with experience in data-driven decision-making and proficiency in marketing analytics tools.

Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

Experience leading social teams, building demand strategies, and executing on campaign strategies.

Experience in B2B marketing or in the technology / software industry is required.

Preferred :

Experience working within the security and / or cybersecurity industry.

Experience running ABM programs and working with tools such as 6sense.

Familiarity with CRM and marketing automation platforms (e.g., Eloqua, Tableau, and Salesforce).

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and / or Canada :

The starting salary range for this position is $174,000.00 to $219,200.00 and reflects the projected salary range for new hires in this position in U.S. and / or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and / or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies :

10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

Additional paid time away may be requested to deal with critical or emergency issues for family members

Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.