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Senior Brand Manager
Senior Brand ManagerAlliance Animal Health • Atlanta, Georgia, USA
Senior Brand Manager

Senior Brand Manager

Alliance Animal Health • Atlanta, Georgia, USA
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Brand Strategy & Leadership

  • Own and evolve the strategic vision and positioning for the Alliance Animal Health brand grounded in clear insights about veterinarians practice owners and hospital teams.
  • Translate brand strategy into annual and multi-year brand roadmaps with clear priorities initiatives and success metrics.
  • Serve as the internal voice of the brand ensuring a cohesive differentiated presence across all channels and touchpoints.
  • Develop and maintain brand guidelines messaging frameworks and toolkits for internal stakeholders and external partners.

Support for Talent Acquisition & Recruitment Marketing

  • Partner with TA to build and execute recruitment marketing strategies that drive candidate leads across awareness consideration and applications.
  • Experience leading channel strategy and implementation across web social job boards and email
  • Lead employer-brand storytelling for AAH (why AAH career paths culture)
  • Create and optimize candidate journeys and nurture programs in partnership with TA (from initial interest through offer and onboarding).
  • Experience with employer reputation management tools and strategies (GlassDoor Indeed etc)
  • Experience with content creation and versioning of assets
  • Monitor recruitment marketing performance and continuously test / optimize creative messaging and channels.

    • Events Experiences & VetTalks

  • Lead the strategy planning and execution of brand-forward events with emphasis on :
  • AAHs signature VetTalks series (concept programming speaker strategy promotion and post-event content).
  • Key industry conferences and trade shows where AAH shows up as a recruiter partner and thought leader.
  • Select partner- and candidate-focused events
  • Partner with cross-functional teams and external vendors on event branding creative content and logistics to ensure a premium differentiated AAH experience.
  • Create repeatable playbooks and templates so events can scale and remain on-brand.

    • Support for Business Development

  • Collaborate with BD leadership to align brand strategy with partner hospital growth and JV acquisition goals.
  • Develop compelling pitch materials presentations and content that bring the AAH story to life for prospective partners.
  • Ensure brand consistency and impact across BD touchpoints : conferences dinners webinars email campaigns and direct outreach.
  • Support launch and integration plans for new partner hospitals from a brand and communications standpoint.

    • Brand Campaigns & Content

  • Lead integrated brand campaigns that build awareness consideration and preference across priority audiences.
  • Oversee development of creative concepts copy and content (video social web email collateral) that bring The Surprising Side of Corporate and the AAH story to life.
  • Manage agencies freelancers and other creative partners; ensure high-quality delivery on time and on budget.
  • Maintain and optimize AAHs website and key landing pages for brand and recruitment goals.

    • Insights Measurement & Governance

  • Define and track brand health and campaign performance metrics (awareness perception engagement pipeline impact etc.).
  • Regularly share insights performance dashboards and recommendations with leadership and cross-functional partners.
  • Uphold brand governance across the organization by reviewing key assets and coaching stakeholders on best practices.

    • Qualifications :

  • Bachelors degree in Marketing Communications Business or related field; MBA or advanced degree a plus.
  • 5 years of brand management or integrated marketing experience ideally with :
  • Multi-stakeholder brands (B2B2C or B2B talent / recruitment audiences) and / or
  • Healthcare animal health veterinary or other mission-driven service organizations.
  • Proven track record of owning brand strategy and leading cross-channel campaigns from concept through execution and measurement.
  • Experience partnering closely with Talent Acquisition (employer brand or recruitment marketing) and / or Business Development teams.
  • Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus.
  • Comfortable working with creative agencies and production partners; strong creative judgment and storytelling skills.
  • Data-driven mindset with ability to interpret performance metrics and translate them into action.

    • Skills & Competencies

  • Strategic thinker practical doer : Can articulate a clear brand vision and also dig into the details to make it real.
  • Exceptional communicator : Strong written and verbal communication skills; able to tailor messaging to veterinarians hospital teams executives and candidates.
  • Relationship-builder : Collaborative partner who builds trust with TA BD operations and hospital leaders.
  • Project leader : Strong organization time management and the ability to juggle multiple initiatives and deadlines.
  • Creative and curious : Passion for innovative brand experiences and content that stand out in the veterinary and animal health space.
  • Mission-aligned : Genuine enthusiasm for supporting veterinary professionals and improving the lives of pets pet owners and hospital teams.

    • Additional Information :

    At Alliance Animal Health we partner with veterinary practices so they can focus on what matters most : quality medicine and exceptional patient care. As Senior Brand Manager youll play a pivotal role in elevating our story amplifying our impact and helping more veterinarians discover a different kind of partner.

    WE ARE A DRUG-FREE SMOKE-FREE EQUAL OPPORTUNITY EMPLOYER.

    Company Policy & Federal & State Laws Forbid Discrimination Because of Age Color Race Religion Sex Disability Sexual Orientation or National Origin

    Remote Work : Yes

    Employment Type : Full-time

    Key Skills

    Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

    Experience : years

    Vacancy : 1

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