Director of Performance Marketing

Director Of Performance Marketing

Mechanism is seeking a Director of Performance Marketing to drive paid customer acquisition across multiple high-growth startups in our portfolio. In this role, you will own both the strategy and execution of paid media programs with a strong emphasis on hands-on campaign management in Meta Ads and Google Ads. You'll also build and lead a lean high-performing team, and develop the systems and processes required to launch companies at scale.

We are seeking a deeply analytical, humble, and coachable marketing expert who understands not just how to run ads, but why growth systems succeed. You should be fluent in auction dynamics, algorithmic optimization, creative impact on performance, and measurement methodologies.

This is not a fit for candidates whose experience is limited to managing agencies or building decks. You should be capable of rolling up your sleeves, building campaigns, running structured tests, and delivering measurable business outcomes.

You will work closely with CEOs and stakeholders to ensure campaigns align with business objectives, and you'll collaborate cross-functionally with SEO, partnerships, lifecycle, reverse engineering, and growth operations to drive integrated growth.

This is an exciting opportunity for someone who is passionate about entrepreneurship, thrives in high-velocity environments, and wants to build exceptional marketing systems while helping others do the same.

The role reports directly to Mechanism's VP of Growth.

Key Responsibilities

• Own performance marketing strategy and execution for multiple portfolio companies, with deep focus on Meta Ads and Google Ads.
• Personally manage and optimize campaigns in Meta and Google Ads - owning strategy, execution, testing, and reporting as needed to drive performance.
• Starting as an individual contributor, you'll ramp up on the accounts and businesses quickly identifying opportunities to grow the team (~1-2 employees in the first 12 months) as the portfolio needs grow.
• Present campaign results, strategy, and recommendations to CEOs and portfolio leadership in a clear and actionable manner.
• Build scalable processes and systems for launching and optimizing performance programs across multiple brands and verticals.
• Explore and test emerging channels (e.g. TikTok) and leverage AI to uplevel campaign management and creative testing workflows.
• Develop a CRO testing framework that improves channel unit economics and drives scale.
• Structure and analyze rigorous A / B tests to improve performance and efficiency.
• Develop and document best practices for campaign architecture, creative strategy, bidding, targeting, and measurement.
• Monitor daily performance and report on KPIs, providing actionable insights and recommendations to CEOs / stakeholders - you'll be responsible for performance and reporting performance.
• Stay current on industry trends and algorithm updates, and continuously improve our systems accordingly.
• Foster a culture of curiosity, learning, and rigorous thinking across the growth team.

Skills, Knowledge and Expertise

What You'll Bring

Benefits

This role is full-time and requires significant overlap with US Eastern Time hours. It demands dedication beyond the standard 9 to 5 we need someone eager to drive impact and outcomes in a fast-moving environment.

Location : We are fully remote work wherever you are most productive. Please note : we are unable to provide visa or work permit sponsorship at this time.

Compensation : Our compensation packages are designed to make this your dream job for both the short and long term. Packages include :

About Mechanism Ventures

Mechanism is an early-stage venture firm that partners with and funds extraordinary talent to cofound and scale $1B+ companies. Our core hypothesis is that world-class talent who have the right guidance and support can become startup CEOs, achieve early profitability, and, through aggressive reinvestment, can scale $1B+ companies with minimal risk.

Our Hiring Process