Talent.com
CRM Manager /Lifecycle Marketing Manager
CRM Manager /Lifecycle Marketing ManagerSpark Recruiting • Southlake, Texas, United States
CRM Manager / Lifecycle Marketing Manager

CRM Manager / Lifecycle Marketing Manager

Spark Recruiting • Southlake, Texas, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
  • serp_jobs.filters_job_card.quick_apply
job_description.job_card.job_description

Position Title : CRM Manager | Lifecycle Marketing Manager

Location : Dallas-Fort Worth Metroplex

Reports to : Head of Marketing

Position Overview :

We are seeking a strategic and hands-on CRM Manager to lead the development and optimization of our multi-channel customer engagement strategy. This role is critical to driving member retention, engagement, and lifetime value through automated, personalized journeys across email, SMS, app notifications, and WhatsApp .

The ideal candidate is both creative and analytical, with proven experience designing high-impact CRM programs from the ground up. You'll own everything from journey design / mapping and segmentation to hands-on execution in Klaviyo (or a comparable platform) . This role requires a strong grasp of lifecycle marketing, automation, and performance optimization across both marketing and transactional touchpoints.

What You'll Be Doing :

CRM Automation & Customer Journey Management

  • Design, build, and optimize automated customer journeys across email, SMS, push notifications, and WhatsApp , tailored to lifecycle stages and behavioral triggers.
  • Own the strategy and execution of key journeys, including onboarding, retention, re-engagement, win-back , and transactional communications .
  • Continuously refine and evolve journeys based on performance metrics (e.g., open / click rates, conversions, engagement score, churn risk).
  • Leverage A / B testing and data insights to improve targeting, message sequencing, timing, and creative across channels.
  • Ensure deliverability, compliance (e.g., GDPR, CAN-SPAM), and audience segmentation best practices across platforms.

Cross-Functional & Technical Collaboration

  • Partner with engineering and data teams to ensure clean, reliable data flows via API or CDP integrations for real-time personalization and segmentation.
  • Work closely with product, design, and analytics teams to align CRM initiatives with business goals, brand guidelines, and user experience.
  • Use performance dashboards and cohort analyses to inform strategy and prioritize experimentation.

    • Emerging Channels & Omnichannel Engagement Strategy

  • Lead the expansion and orchestration of multi-channel messaging strategies across :
  • Email : Promotional, lifecycle, and transactional communications.
  • SMS : Consent-based messaging for time-sensitive alerts and transactional updates.
  • App Push Notifications : Real-time and behavior-triggered messages to drive app engagement.
  • WhatsApp : Build out compliant, personalized messaging for global mobile-first markets.
  • Ensure all channels are connected and consistent, delivering a seamless, personalized experience across the customer journey.

    • Required Qualifications :

  • Minimum 5 years managing CRM programs and automated customer journeys across email, SMS, push notifications, and other engagement channels.
  • Proficiency in Klaviyo or similar marketing automation platforms.
  • Strong technical understanding of data integrations and API-based triggers in marketing automation systems.
  • Track record of building high-performing email and retention campaigns from scratch.
  • Analytical mindset with experience tracking KPIs and running A / B tests.
  • Excellent communication and project management skills.
  • Strong attention to detail and commitment to brand quality.

    • Preferred Qualifications :

  • Experience implementing and managing push notification, SMS, and / or WhatsApp messaging programs preferred.
  • Experience in the travel, e-commerce, or membership-based industries.
  • Familiarity with HTML / CSS for email layout adjustments.
  • Knowledge of audience compliance standards across SMS and WhatsApp.
  • Experience with mobile engagement strategies and push notification best practices.

    • What We Offer :

  • Full-time employment
  • Competitive salaries
  • International team of people learning from one another
  • Hybrid work schedule
  • Paid time off and travel privileges
  • Opportunities for professional growth
    • serp_jobs.job_alerts.create_a_job

    Lifecycle Marketing Manager • Southlake, Texas, United States

    Job_description.internal_linking.related_jobs
    FP&A Manager

    FP&A Manager

    Vaco by Highspring • Farmers Branch, TX, US
    serp_jobs.job_card.permanent
    Finance Manager – Corporate FP&A.Vaco has partnered with a PE-backed distribution client to hire a FP&A Manager to support operational and company-wide long-range planning, 3-statement modeling and...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Real Estate Capital Project Delivery Project Manager

    Real Estate Capital Project Delivery Project Manager

    MCKESSON • Irving, TX, United States
    serp_jobs.job_card.full_time
    McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare.We are known for delivering insights, products, and services that make quality care more accessibl...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Valley View, Texas, US
    serp_jobs.job_card.full_time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Project Manager - Sales

    Project Manager - Sales

    Shorr Packaging Corp. • Grand Prairie, TX, United States
    serp_jobs.job_card.full_time
    Together, We Own it! Start your employee owner journey with Shorr Packaging.The Project Manager will partner with the assigned Account Executive in managing all aspects of the existing business inc...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Marketing Analytics Lead

    Marketing Analytics Lead

    Koalafi • Arlington, Texas, USA
    serp_jobs.job_card.full_time
    At Koalafi we believe in a world where no one has to put an important purchase on hold.Thats why were making it easier for more people to pay for big purchases over time. Retailers across the countr...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Lifestyle Director

    Lifestyle Director

    Sagora Senior Living • Arlington, TX, United States
    serp_jobs.job_card.full_time
    Are you a self-motivated individual who has a passion for senior adults? Do you love planning and creating inspiring events? Are you up to the challenge to engage residents in a meaningful way that...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Sr Strategic Account Manager, CRM & Loyalty

    Sr Strategic Account Manager, CRM & Loyalty

    Baesman Group • Arlington, TX, US
    serp_jobs.job_card.full_time
    Senior Strategic Account Manager, CRM & Loyalty.Baesman Group, a nationally recognized provider of direct-to-consumer and in-store marketing strategy and execution, is seeking an experienced Senior...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Senior Manager, CRM (Acquisition)

    Senior Manager, CRM (Acquisition)

    Blueprint • Arlington, TX, US
    serp_jobs.job_card.full_time
    Blueprint was founded by Bryan Johnson, who has the world's best comprehensive biomarkers.He is quantitatively the healthiest person on the planet. Blueprint is methodically built on science.Bryan f...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Quick Earnings : Earn At Least $2015 For Your First 165 Trips, Guaranteed.

    Quick Earnings : Earn At Least $2015 For Your First 165 Trips, Guaranteed.

    Uber • Aubrey, Texas, US
    serp_jobs.job_card.full_time +2
    Earn at least $2015 driving with Uber when you complete your first 165 trips in 30 days.Read all the information about this opportunity carefully, then use the application button below to send your...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Remote Marketing Managers (Professional, Scientific, and Technical Services) - AI Trainer ($120-$220 per hour)

    Remote Marketing Managers (Professional, Scientific, and Technical Services) - AI Trainer ($120-$220 per hour)

    Mercor • Denton, Texas, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Mercor is recruiting • •Marketing Managers who work in Professional, Scientific, and Technical Services Sector • • as independent contractors working on a research project • •for one of the world’s top...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Account Manager, Influencer and Affiliate Marketing (Crypto)

    Account Manager, Influencer and Affiliate Marketing (Crypto)

    Acceleration Partners • Arlington, TX, US
    serp_jobs.job_card.full_time
    Account Manager, Influencer And Affiliate Marketing (Crypto).The Role : Account Manager, Influencer Marketing (Crypto).As the partner marketing landscape continues to evolve, various channels and ta...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Sr. Manager, Marketing

    Sr. Manager, Marketing

    Neighborly • Irving, TX, US
    serp_jobs.job_card.full_time
    Are you looking for a place where you can bring your passion that will drive the implementation of marketing plans and support the execution of marketing programs and tactics for franchise owners?....serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Senior Proposal Project Manager

    Senior Proposal Project Manager

    Aon • Farmers Branch, TX, United States
    serp_jobs.job_card.full_time +1
    Senior Proposal Project Manager.Joining our top-tier team, you will contribute to achieving results for our clients through effective solutions within our Aon Risk Solutions - Pursuit and Creative ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Program Director HCS

    Program Director HCS

    ResCare Community Living • Denton, TX, United States
    serp_jobs.job_card.full_time
    The Program Director directs, manages, and administers the coordination and service delivery components of programs.Monitors and or participates in the implementation and delivery of the Individual...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Regional Account Manager

    Regional Account Manager

    BrightSpring Health Services • Irving, TX, United States
    serp_jobs.job_card.full_time
    Using a balance of account management and direct telephone outreach, the primary responsibility of the Regional Account Manager (inside sales) position will be to develop and manage a designated te...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Integrated Marketing Manager

    Integrated Marketing Manager

    Later • Denton, TX, US
    serp_jobs.job_card.permanent
    Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Every...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Product Marketing Manager

    Product Marketing Manager

    Gartner • Irving, TX, United States
    serp_jobs.job_card.full_time
    The Product Marketing Manager is a member of Global Product Management (GPM), reporting to the Sr.You will be part of a team responsible for building and executing successful go-to-market and produ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Partner Success Marketing Manager

    Partner Success Marketing Manager

    Acelab • Arlington, TX, US
    serp_jobs.job_card.full_time
    Partner Success Manufacturer Marketing Manager.Acelab is an innovative technology company in the Architecture, Engineering, Construction, and Owners (AECO) industry that's bridging the gap between ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new