Marketing Manager

Job Description

Job Description

Description : About Us

We’re a fast-growing, multi-location home services company specializing in pest control, with 300+ team members and an expanding footprint across multiple regions. Built on strong operational excellence and trusted service, J&J Exterminating is proudly ranked in the Top 100 Pest Control Companies in the nation!

About the Role

As our first marketing leadership hire , you’ll be the architect and executor of our marketing strategy, working closely with leadership to clearly define and communicate brand identity in a competitive, service-driven market. You’ll design and lead an approach that integrates customer acquisition, supports local market expansion, and differentiates our brand in a crowded space.

This is a hands-on leadership role. You’ll roll up your sleeves to test different channels of media, launch campaigns, and scale wins — all while shaping our long-term marketing vision and collaborating in daily operations to build processes.

Key Responsibilities

• Build and Own the Marketing Function : Design and implement scalable marketing infrastructure, focusing on processes, brand awareness, and clear messaging of brand identity.
• Develop an Integrated Strategy : Lead a full-funnel marketing strategy across digital, local field marketing, and partner / affiliate channels. Utilizes different media across all markets.
• Lead Generation : Establish and optimize customer acquisition systems that support sales performance across branch locations.
• Paid & Organic Channels : manage internal correspondence and communicate with 4th party vendors - paid media (search, social, display), SEO, earned media, email / CRM campaigns, and provide a regular, visible social media presence.
• Brand Development : Define and refine our brand identity to increase market awareness, trust, and differentiation in a service-driven market.
• Analytics & Reporting : Create marketing dashboards, define KPIs, and track ROI, CAC, LTV, and channel performance of maintained media.
• Cross-Functional Collaboration : Work closely with operations, sales, and executive leadership to align marketing efforts with business goals.
• Team Building : Hire and manage internal team members and external partners (agencies, freelancers, vendors) as growth allows.

Requirements : Preferred Experience