Job Description
Job Description
Channel Account Executive Business Development + Channel Partner Management Overview
Spokenote is hiring a driven Channel Account Executive (AE) with a dual focus : 50% driving direct sales and 50% building a channel partner ecosystem to expand our reach into industries outside of our primary focus areas (sports & entertainment, higher education, and non-profits).
This is a quota-carrying, hybrid role designed for ambitious mid-career sales professionals who thrive at prospecting, hunting, and opening new doors, both directly and through partners. You’ll be responsible for developing and managing strategic partner relationships, selling through those partners, and collaborating on joint go-to-market efforts while also carrying your own book of direct business.
If you're a hunter at heart who loves building ecosystems and creating new revenue channels in a fast-paced, entrepreneurial SaaS environment, we want to hear from you.
What You’ll Do
1. Drive Direct Sales (Core & Near-Core Markets)
- Proactively identify, research, and engage new prospects through outbound channels including cold calling, email, LinkedIn, video outreach, and networking.
- Leverage inbound leads, marketing-driven campaigns, event connections, and referrals to accelerate pipeline development.
- Conduct discovery calls and demos to deeply understand customer needs and communicate Spokenote’s value proposition.
- Close new business and transition accounts to Customer Success for onboarding.
2. Build and Manage a Channel Partner Ecosystem
Identify, recruit, and onboard channel partners (e.g. resellers, consultants, and strategic alliances) targeting industries outside of our three core markets.Develop joint go-to-market strategies with partners, including co-branded campaigns, event participation, and content sharing.Serve as the primary relationship manager for assigned partners, fostering trust and ensuring alignment on business objectives.Enable and empower partners by providing training, resources, and ongoing support to help them sell Spokenote effectively.Maintain regular partner pipeline reviews and joint forecasting sessions to ensure mutual success.3. Sell Through Partners
Work side-by-side with partners on joint sales opportunities — including discovery, demos, proposals, and closing deals.Collaborate with the marketing team to develop partner enablement tools, sales collateral, and co-marketing initiatives.Establish KPIs to measure partner success and drive accountability.4. Develop and Own Pipeline
Build a consistent stream of early-stage opportunities across direct and partner-led channels.Use CRM tools (HubSpot) to manage relationships, track engagement, measure pipeline health, and forecast revenue.Partner closely with internal teams — marketing, customer success, and product — to align messaging and optimize outreach.5. Stay Smart and Strategic
Conduct ongoing market and partner ecosystem research to identify new verticals, strategic opportunities, and competitive insights.Continuously refine your ideal customer profile (ICP) for both direct accounts and partner-driven leads.Use feedback loops from partners and customers to influence product positioning and GTM strategies.Who You Are
Proven success in business development, outbound sales, & channel partner management, ideally in SaaS or tech.A natural hunter with the ability to generate leads, build partnerships, and develop pipeline from scratch.Strong relationship-building skills and comfort navigating partner ecosystems and joint-selling motions.Highly collaborative — you thrive working cross-functionally with marketing, product, and customer success teams.Organized, self-motivated, and able to balance multiple priorities between direct selling and partner engagement.Familiar with CRM and prospecting tools such as HubSpot, Seamless AI, and LinkedIn Sales Navigator.Open to working from our office in Fishers.Bachelor’s degree preferredPowered by JazzHR
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