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Director of Marketing
Director of MarketingFresh Prints • Mcallen, TX, US
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Director of Marketing

Director of Marketing

Fresh Prints • Mcallen, TX, US
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Director Of Marketing

Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 380-person company that has most of our team in India and the Philippines. A few years ago, Fresh Prints started helping other fast-growing companies build their teams. We got so good at it that we decided to spin out a new company to focus exclusively on that and call it Frontier.

Here at Frontier, we help companies grow full-time, cross-functional teams abroad. We hire the smartest people, and we place them in the best companies. We have placed over 800 hires across 50 different US-based startups and high-growth companies.

100x Hospitality is a global experiential events and hospitality group that specializes in creating immersive, once-a-lifetime experiences for fans and artists alike. They offer VIP programs, curated travel packages, and logistical support for concerts, festivals, and destination events. By collaborating with top-tier artists, 100x Hospitality aims to connect fans more deeply with the music they love, ensuring every detail is thoughtfully designed to enhance the overall experience.

We're looking for a Director of Marketing to lead the marketing strategy and execution across 100x Hospitality's two core business verticals :

  • 100x Presents (owned and operated live music events)
  • Artist & Event Services (VIP and travel packages tied to artist tours and special events)

This is a senior-level role reporting directly to the executive team. The ideal candidate is a proactive, entrepreneurial marketer with experience across performance marketing, brand building, and team leadership. You'll audit and rebuild marketing frameworks, execute integrated campaigns, and use data-driven insights to drive measurable growth.

This isn't just about running campaigns it's about shaping brand identity, scaling operations, and building a marketing engine that connects fans to unforgettable experiences.

Core Responsibilities

Strategic Leadership & Execution

  • Audit current marketing systems and frameworks within the first 3060 days.
  • Rebuild playbooks and frameworks tailored to both 100x Presents and Artist Services.
  • Develop and execute annual marketing plans that support brand and revenue goals.
  • Identify scalable growth opportunities through trend analysis and performance data.
  • Champion the use of AI tools and automation to improve efficiency and creative output.
  • Collaborate with the executive team to align marketing with overall business goals.

    • Campaign Development & Execution

  • Lead integrated campaigns across email, social, digital, PR, paid media, and traditional channels.
  • Own campaign calendar, creative briefs, content production, and asset delivery.
  • Manage creative development, email deployment, and ad execution directly when needed.
  • Ensure ownership, timeliness, and high-quality execution across all campaign touchpoints.

    • Lifecycle & Retention Marketing

  • Build year-round engagement and retention strategies.
  • Execute automated flows, loyalty programs, and segmentation strategies.
  • Enhance CRM personalization to improve retention and rebooking.

    • Performance Reporting & Optimization

  • Track and report on KPIs including acquisition, retention, revenue, and ROI.
  • Translate data into actionable insights to optimize campaigns.
  • Test and iterate to continually improve messaging, offers, and channels.

    • Brand & Creative Oversight

  • Uphold brand standards across all creative outputs and live event activations.
  • Maintain and evolve brand voice for both 100x Presents and Artist Services.
  • Oversee creative asset development (photography, video, experiential applications).

    • Team & Vendor Management

  • Lead and mentor a marketing team.
  • Manage contractors and agency partners (creative, digital, media, PR).
  • Ensure operational clarity, alignment, and accountability across teams.

    • Onsite Event Execution

  • Oversee onsite marketing, including guest communications, social, press, and signage.
  • Partner with artist marketing teams and external vendors.
  • Manage real-time content delivery and emergency communications.

    • Ideal Traits

  • Strategic yet hands-on - equally comfortable planning and executing.
  • Highly proactive, entrepreneurial, and solutions-oriented.
  • Organized and process-driven, with a systems mindset.
  • Strong communicator - able to simplify complex ideas into clear messages.
  • Calm under pressure and thrives in a fast-paced environment.
  • Balances creativity with data-driven decision-making.

    • Must-Have Skills & Tools

  • 710+ years of marketing experience, ideally in live events, entertainment, travel, or hospitality.
  • Proven experience executing full-cycle campaigns and building structured workflows.
  • Strong background in data analysis, CRM tools, email platforms, and paid media channels.
  • Experience leading teams and managing external agencies.
  • Excellent writing, communication, and content production skills.
  • Familiarity with tools such as Asana, Mailchimp, Satisifi Labs (AI), Tixr, FileMaker, or similar systems.

    • Other Details

  • Location : Fully remote
  • Work Schedule : Full-time, 9 AM - 6 PM ET.
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    Director Of Marketing • Mcallen, TX, US

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