Creative Services, Sr. Director Job at Gardner & White Corp. in Lansing

Overview The Senior Director of Creative Services leads Gardner White’s in-house content studio, delivering branded visual storytelling across email, ecommerce, internal branding, digital signage, and other owned channels. Reporting to the VP of Marketing Communications, this role ensures alignment with agency partners and store visual teams, shaping how Gardner White presents its products and brand. This leader drives production excellence and leverages marketing technology to enhance creative development and product storytelling.

Key Partners : Director, Marketing Communications, Content Marketing Manager / Videographer, VP, Marketing Communications & Innovation, Ecommerce & Site Experience, Category & Retail Marketing, Lifecycle & CRM Teams, HR, Office of the CEO, Sales Enablement, External creative contractors and vendors.

Responsibilities Owned-Channel Content Production Produce branded content across email, ecommerce, digital signage stores, and internal communications

Partner with VPs of Marketing Communications and Ecommerce to ensure assets align with media and digital experience goals

Oversee creative execution for promotional and seasonal moments

Creative Studio & Production Leadership Operationalize all design, copywriting, photography, and video production

Direct multiple creative workflows simultaneously to support fast-paced retail timelines

Manage project prioritization, creative reviews, and timely delivery of assets

Oversee staffing and workload for both in-house and contract creative resources

DAM Ownership & Asset Governance Own and evolve the Digital Asset Management (DAM) platform

Implement asset taxonomy, tagging, access control, and publishing protocols

Ensure a single source of truth for creative content used across marketing, ecommerce, and internal functions

Support brand consistency through easy access to approved visuals and templates

Internal Brand Communication Deliver creative assets for internal campaigns including HR, CEO Office, recruiting, and employee experience

Maintain visual branding for internal decks, signage, executive communications, and more

Qualifications 10+ years of creative leadership experience in an in-house studio or agency environment

Experience managing multi-disciplinary creative teams in design, photography, video, and editorial

Expertise in implementing and managing DAM systems and content workflows

Disciplined thinker with the ability to balance rapid production timelines with foundational setting

Executive presence and experience a plus

Requirements Supervisory Responsibilities : This position has supervisory responsibilities including Creative Ops Coordinator, Omni Designers (2), Digital Interior Designer, Copywriter (fractional), Photographers and the Re-toucher.

Work Environment : This role operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands : The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and / or move up to 10 pounds and occasionally lift or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Travel : This role will require travel as needed.

Position Type / Expected Hours of Work : This is a full-time position working general business hours but may be required to adjust the schedule to support the needs of the business.

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