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Sr. Manager, GTM Systems and Analytics
Sr. Manager, GTM Systems and AnalyticsSixFifty • Salt Lake City, UT, United States
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Sr. Manager, GTM Systems and Analytics

Sr. Manager, GTM Systems and Analytics

SixFifty • Salt Lake City, UT, United States
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About the Role

SixFifty is seeking a strategic and technically proficient Sr. Manager, GTM Systems and Analytics to lead the optimization of our go-to-market (GTM) systems, analytics, and revenue operations. This role requires deep cross-functional collaboration with Sales, Marketing, Customer Success, and Finance, ensuring scalable systems, accurate data, and efficient processes to drive self-service and product-led growth (PLG) strategies.

The Sr. Manager, GTM, will perform as a team of one with no direct reports, driving both strategy and execution of operations across the organization. This is a high-impact role ideal for a systems leader who thrives at the intersection of CRM architecture, GTM process design, and analytics-driven execution.

Key Responsibilities

  • Lead GTM Systems Strategy & Execution under the direction of CRO
  • Own the architecture, integration, and continuous improvement of Salesforce and related GTM systems (Sales Cloud, Marketing Cloud, Domo, Qwilr, Default, Maxio, Apollo, Intercom).
  • Serve as the cross-functional bridge between business stakeholders and technical execution, aligning systems with sales and marketing strategies.
  • Manage system enhancements and operational workflows through Agile practices.
  • Play a key role in developing and scaling our self-service GTM and subscription management strategies.

Drive Revenue Process Optimization

  • Design and automate lead-to-quote and post-sale workflows that reduce friction and improve seller and CS productivity.
  • Establish attribution models, campaign tracking, and forecasting dashboards in Salesforce and Domo.
  • Develop and enforce governance models, change management practices, and Centers of Excellence to scale operations effectively.
  • Create comprehensive documentation, playbooks, and training materials to embed best practices across the revenue organization.

    • Data and Analytics Leadership

  • Build and maintain self-service dashboards and reports to monitor KPIs, pipeline health, forecasting accuracy, and renewal / expansion metrics.
  • Leverage AI / ML to power predictive analytics and deliver proactive insights to GTM leaders.
  • Improve data integrity through governance practices and integration of data across Salesforce and GTM tools.
  • Act as the central expert for operational processes and system execution.
  • Continuously identify and rectify process gaps impacting data hygiene, ensuring ongoing data integrity and accuracy.

    • Tool and System Ownership

  • Own CRM (Salesforce), sales enablement (Apollo), and subscription management systems (Maxio).
  • Lead the deployment of internal productivity tools and AI initiatives to drive automation and cost savings.
  • Maintain documentation, training materials, and SOPs to embed scalable best practices across GTM functions.

    • Who You Are

  • 5-10+ years of experience in GTM Systems, Revenue Operations, or Enterprise CRM leadership within fast-paced B2B SaaS or tech environments.
  • Proven track record scaling Salesforce platforms, building subscription and billing workflows, as well as integrating systems across GTM and back-office functions.
  • Certifications strongly preferred in the Salesforce ecosystem (Admin, Sales Cloud / Pardot).
  • Ability to own and manage databases (Postgres) and BI tools such as Domo, including writing custom SQL for reporting.
  • Experience with PLG models, lead management, subscription billing, and customer success enablement.
  • Strong communicator and leader with a builder’s mindset—comfortable aligning technical roadmaps with business priorities.
  • Experience as a team of one, with the ability to drive strategy and execute.
  • Analytical and systems-driven, with a passion for data quality, automation, and cross-functional collaboration.
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    Manager Gtm • Salt Lake City, UT, United States

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