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Digital Marketing Manager

Digital Marketing Manager

Diodes IncPlano, TX, US
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Job Description

Job Description

We are looking for someone with digital marketing expertise in the semiconductor industry, who has experience collaborating across functions in a global environment, and interpersonal skills.

The Digital Marketing Manager will play a critical role in enhancing Diodes Incorporated’s digital presence, e-marketing, and technology integration. This position is responsible for a range of tasks, including development work on diodes.com, email design, delivery, and management, marketing automation, SEM, and leading key website data & technology projects. A strategic partner to various business units, the role will leverage online tools and technologies to support Diodes’ growth and efficiency goals.

Duties and Main Responsibilities :

  • Drive digital technology including diodes.com platform, infrastructure and marketing automation platform
  • Prioritize technology roadmap
  • Continuously improve new applications and user experience to help customers with self-help
  • Partner with brand and content marketing to ensure alignment with branding, experience, and content via website and e-marketing platform
  • SEO, PPC, and optimize digital marketing campaigns. Plan, execute, and monitor all organic and paid media campaigns across relevant platforms
  • Manage and work closely with our web development team to maintain and develop applications and new functionality on diodes.com
  • Drive analytics for the website and broader digital marketing platform. Analyze digital marketing performance metrics and provide regular reports with actionable insights
  • Demand Gen : Implement email marketing campaigns to nurture leads and engage stakeholders
  • Stay up to date with digital marketing trends and emerging technologies leveraged in the semiconductor industry
  • Manage relationships with external vendors, such as digital agencies or freelancers, as needed
  • Ensure all digital marketing efforts comply with relevant data protection regulations

Education and Experience Requirements :

  • Understanding semiconductor marketing
  • Drive strategy for marketing technology
  • 5+ years digital experience in semiconductor industry
  • Knowledge of HTML, CSS, cross-browser, cross-platform compatibility & functionality
  • In depth understanding of SEO and PPC methodologies
  • Experience with website accessibility, and online privacy directive including CCPA and GDPR
  • Data-driven, analytical with problem solving skillsets
  • BS degree in marketing, digital communications (electrical engineering, computer science, preferred).
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    Digital Marketing Manager • Plano, TX, US