Director of Consumer and Business Products

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

Role Summary

Lead the strategy and performance of Associated Bank's Consumer and Business Banking deposit, debit, and credit card products. In this highly visible role, you'll shape product innovation, drive financial results, and guide a talented team delivering exceptional customer experiences. This is an opportunity to make a lasting impact on how our clients save, spend, and grow.

Key Accountabilities

Lead and develop a high-performing team of product managers and analysts focused on delivering results and innovation.

Own the P&L for deposit, debit, and credit card portfolios-driving growth, profitability, and customer satisfaction.

Develop and execute pricing and product strategies that enhance acquisition, retention, and deepening across customer segments.

Collaborate with partners in marketing, analytics, finance, and digital to implement impactful initiatives and new value propositions.

Leverage data and insights to inform strategic decisions and present clear, compelling recommendations to senior leadership.

Champion a culture of continuous improvement-adopting new methodologies, technologies, and customer-centric practices.

Manage vendor relationships to ensure service excellence and operational efficiency.

Education & Experience

Required

Bachelor's degree in Business, Marketing, Finance, Data, Engineering, or related field

8+ years in product management, pricing strategy, or card program leadership

5+ years leading and developing high-performing teams

5+ years in data-driven decision making or strategic planning

Preferred

Master's degree in Business, Marketing, Finance, or related discipline

5+ years in financial services or banking

5+ years with direct P&L or financial planning responsibility

Why You'll Love Working Here

At Associated Bank, we're committed to helping our colleagues grow their careers while making a meaningful impact for our customers and communities. You'll join a collaborative culture that values innovation, leadership, and continuous learning. Apply today to shape the future of banking and lead a team that delivers results with purpose.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

Retirement savings including both 401(k) and Pension plans.

Paid time off to volunteer in your community.

Opportunities to connect with others through our diversity-focusedColleague Resource Groups.

Competitive salaries with professional development and advancement opportunities.

Bonus benefits including well-being programs and incentives, parental leave,anemployee stock purchase plan, military benefits and much more.

Personal banking, loan, investmentand insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest.Join our community onFacebook,LinkedInandX.

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank's anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contactleavesandaccommodations@associatedbank.comif you need an accommodation at any time during the process.

Associated Banc-Corp participates in the E-Verify Program. E-Verify NoticeEnglish or Spanish. Know Your Right to WorkEnglishorSpanish.

Associated Bank isPay Transparencycompliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

$155,190.00 - $266,040.00 per year