Media Buyer Job at Tobin Center for the Performing Arts in San Antonio

The Opportunity

The Media Buyer serves as a key member of The Tobin Center’s marketing team, responsible for developing, executing, and optimizing comprehensive marketing campaigns for both The Tobin Center and Tobin Entertainment’s touring venues. This position drives ticket sales and revenue growth through strategic media planning, cross-platform advertising, and data-informed audience targeting.

Beyond media buying, the role collaborates closely with promoters, tour representatives, and internal teams to craft integrated show campaigns that blend digital, traditional, and grassroots marketing tactics. The ideal candidate combines analytical precision with creative intuition, thriving in a fast-paced, performance-driven environment where every campaign delivers measurable impact.

What You’ll Do

Paid Media Strategy & Buying

Coordinate with the Director of Marketing to plan and execute paid advertising campaigns across digital, broadcast, print, and outdoor channels.

Serves as the day-to-day contact for show-specific advertising and promotional efforts.

Research audience behaviors and media consumption patterns to guide budget allocation and channel mix.

Manage relationships and negotiations with media vendors to maximize ROI and secure added-value placements.

Oversee trafficking of creative assets, schedules, and insertion orders.

Maintain pacing, tracking, and reconciliation for all campaigns and settlements.

Digital Advertising

Launch, monitor, and optimize campaigns across Meta, Google Performance Max, YouTube, TikTok, OTT / CTV, and programmatic platforms.

Develop audience segmentation strategies, implement A / B testing, and continually refine targeting to improve performance.

Manage retargeting, lookalike, and interest-based campaigns to build audience loyalty and re-engagement.

Collaborate with the Marketing Manager and creative team to align digital content with campaign goals and KPIs.

Stay ahead of the curve by researching new ad platforms, emerging trends, and innovative strategies to enhance our service offering.

Traditional Advertising

Strategically plan and buy TV, radio, print, and outdoor placements that complement digital efforts.

Manage broadcast schedules, script approvals, trafficking, and proof of performance.

Coordinate with creative team and vendors for production and delivery of creative materials.

Analytics & Reporting

Track and report performance metrics for all paid campaigns, identifying actionable insights and optimization opportunities.

Provide regular reports to the Director of Marketing detailing spending, reach, conversion rates, and ROI.

Use data to inform audience development, future planning, and cross-channel marketing strategies.

Collaboration

Partner closely with the Marketing Manager on campaign strategy, budgeting, and cross-platform storytelling.

Work with the Graphic Design team to ensure creative consistency and adherence to brand standards across all paid placements.

Collaborate with Institutional and Community Engagement teams to support mission-driven initiatives through targeted paid campaigns.

Coordinate with partner venues and promoters across the Tobin Entertainment network to plan, execute, and optimize advertising campaigns in external markets, ensuring alignment of messaging, spending efficiency, and reporting across all properties.

What You’ll Bring

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

2+ years of hands‑on experience in media planning and buying (traditional and digital).

Passion for the arts and a deep understanding of the cultural landscape of San Antonio, including suburbs and surrounding communities.

Theater / live entertainment marketing field a plus.

Exceptional communication and interpersonal skills, with the ability to engage and inspire a wide range of audiences.

Possess the ability to work on multiple projects simultaneously, set priorities, and meet short deadlines with limited supervision.

Can manage and prioritize multiple campaigns across US time zones, platforms, and ad formats.

Highly organized and detail-oriented professional with a keen eye for data and analytics.

Competency :

Leadership – Consistently accomplishes the expected objectives and takes on extra tasks or projects as necessary. Maintains a positive, achievement‑oriented attitude and influences others to do the same. Takes initiative with and is proactive in approach to accomplishing tasks. Ability to make decisions and take actions consistent with organizational goals.

Initiative – Level of interest in role development, degree of motivation, and willingness to improve performance and increase job knowledge.

Judgment – Uses discretion in making decisions within the scope of their job. Refers decisions beyond this scope to supervisor.

Communication Skills – Includes the ability to express ideas effectively whether face‑to‑face or in writing in both individual and group situations. Communications are conveyed in a clear and concise manner to the audience. Adjusting tone and terminology to the needs of the audience. Openly exchanges information in a timely manner. Knows who to keep informed.

Planning and Organization – Ability to schedule workload, set priorities and manage time in order to complete assignments and fulfill responsibilities.

Management of Resources – Ability to use time, technology, and people as efficiently and effectively as possible. Makes suggestions to improve the resources that pertain to incumbent job responsibilities.

Customer Focus – Interaction with internal and external customers. Requires putting yourself in the customer’s place, anticipating and meeting needs quickly and accurately. It also means following up and monitoring situation to be sure the customer is satisfied.

Teamwork – Ability to interact and develop relationships with co‑workers, give and receive constructive input, contribute ideas and viewpoints, adapt to changing circumstances and expectations and commitment to understand and remedy interpersonal conflicts.

Work Habits – Demonstrates commitment, dedication, cooperation, positive behavior, adaptability, and flexibility with changes in jobs and duties. Being able to anticipate change and bring about changes when they are needed with proper professionalism.

Creativity – Uses unique approaches and inventiveness. Seeks new alternatives and ideas. Takes appropriate action, and is efficient, resourceful, and creative in attaining position objectives. Ability to be self‑directed.

Business & Organization Knowledge – Having knowledge of the Tobin’s business involves understanding our industry and how the incumbent’s position and knowledge play an important role in the success of the organization. It also includes the ability to acquire new knowledge of our industry and using this information to get things done.

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