Community Liaison

Position Summary

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate's needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission / assessment process in collaboration with the community management team.

Essential Functions and Responsibilities

• Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times.
• Ensures compliance with Resident Rights and HIPAA policies at all times.
• Fosters a positive community image in the local community and presents a professional image.
• Forms alliances with key community individuals who have influential relationships with the geriatric population and / or their family members.
• Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community.
• Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries.
• Represents the community at local community functions by making informational presentations. This may also include hosting / leading local support groups and participating in other appropriate community organizations' events.
• Meets or exceeds the community's established performance measures of the minimum contacts to be made per month.
• Meets budgeted occupancy goals for the community.
• Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates' needs. Qualifies financially and physically eligible candidates, and works towards a move-in commitment by every qualified candidate.
• Follows-up with prospective residents and family members through phone, mail, e-mail and direct visits to encourage / obtain a move-in commitment.
• Maintains appropriate prospect database per community policy.
• Completes / submits all required budgets, reports, analysis, and forms in a timely manner.
• Collaborates effectively with community executive director and management team.
• May perform other duties as assigned by the Supervisor.

Supervisory Responsibility

Work Environment

Physical Demands and Sensory Requirements

(With or Without the Aid of Mechanical Devices)

Specific Requirements

Education and Experience Requirements

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at