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Creative Director Copy
Creative Director CopyGrey • New York, NY, US
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Creative Director Copy

Creative Director Copy

Grey • New York, NY, US
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Creative Director Copy

At GREY, we create Famously Effective ideas that move people, business, and the world forward harnessing the power of creativity to solve business problems for the world's most influential brands. Our core values creativity, unity, empathy, and service power the work we do in each of our 25+ studios across six continents.

Position Overview

Responsible for developing creative campaign concepts and leading multi-disciplinary teams through ideation to execution. Oversee the development of big, brand-building, persuasive, and unexpected ideas across all channels. Provide leadership and motivation while simultaneously extracting amazing thoughts and ideas from reporting creatives. Ability to defuse problems and come up with solutions in the best interests of the company, the clients, and the creative team.

Key Responsibilities

  • Direct projects from concept to completion with minimal oversight from ECDs and GCDs, ensuring that creative ideas are executed in an exceptional way
  • Act in the best interest of the client's and / or the agency's big idea when managing the day-to-day operations
  • Provide creative guidance to ensure ideas are tied to strategy, pushing for Famously Effective ideas internally as well as with the client
  • Manage the client relationship and lead creative meetings / presentations to the client
  • Generate ideas to help pitch and win new business
  • Lead effective team meetings to both organize high quantity of work, but also to inspire and motivate team members
  • Work with internal and external strategic partners to create products using the most current industry best practices
  • Setting an example for the larger team by setting high creative standards and overall involvement in the larger agency initiatives
  • May develop junior teams with careful and consistent feedback, mentorship and model behavior
  • May train and supervise team members. Oversee their creative efforts to ensure they are on strategy, on schedule, and are meeting creative standards
  • Is responsible for awareness and communication of creative successes both internally and externally
  • May oversee career development of junior team members. Perform reviews to determine strengths, growth opportunities, goals, and ambitions
  • Builds positive environment for the development of the highest quality creative product
  • Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, you will then be able to create work that moves others
  • Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
  • Remain curious about pop culture, social media trends and your audience's interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation
  • Good grasp of the competitive marketplace and the mindset of healthcare professionals, patients, and other audiences
  • Comfortable digging into the science and data to ensure the work is accurately reflecting source material

What You Will Need :

  • At least 12 + years of industry experience in a well-established, creative role with a proven track record of agency success
  • Agency experience working across all channels
  • Strong creative portfolio highlighting relevant / category experience and industry award winning work
  • Solid verbal communication skills, with experience presenting to all levels of clients
  • Knowledge of marketing, all forms of advertising, and digital experiences, with proven conceptual and design abilities
  • Experience working with large teams in client-facing role
  • Excellent written and presentation skills
  • Able to handle multiple projects in a fast-paced environment
  • Who You Are :

  • Creative : Putting together two things to create a third thing no one's ever seen before
  • Productive : Acting on ideas to make things happen and get stuff done
  • Collaborative : Focused on the greater good versus personal gain
  • Adaptable : Ready and able to embrace change
  • Pay Range : $125,000 - $295,000 USD

    We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

    GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

    Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @ GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.

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    Creative Director • New York, NY, US

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