Vice President- Marketing, Communications, and Recruiting

Summary

The Vice President (VP) of Marketing, Communications, and Recruiting is a visionary leader focused on advancing the College’s mission through innovative marketing, communications, and recruitment strategies. Reporting directly to the President and serving as a key member of the President’s Cabinet and VP Council, the VP provides strategic leadership and oversight for Admissions, Marketing & Communications, the Print Shop, Recruiting, and the Website. This includes responsibility for both internal and external communication strategies, such as branding, media relations, advertising, digital engagement, public relations, recruitment, and web services. The VP supervises and supports the professional development of three direct reports across these four key areas. Additionally, the VP leads the development and execution of strategic enrollment and outreach initiatives, ensuring alignment with the College’s Strategic Plan, Institutional Operational Plan, and Strategic Enrollment Management plan. Leveraging data-driven insights, the VP leads impactful marketing and admissions campaigns that elevate the College’s profile, engagement, and influence across local and broader communities. A key aspect of the role is fostering interdisciplinary collaboration, enhancing institutional branding, and innovating new approaches to student recruitment and engagement.

Compensation for the Vice President of Marketing, Communications, and Recruiting is $100,880 - $125,000 annually.

Essential Functions

This list is meant to be representative, not exhaustive. Some incumbents may not perform all the duties listed while in other cases related duties may also be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Leads the development and execution of a comprehensive, data-driven brand and communication strategy, aligning with the College’s mission and vision, and positioning the institution for sustained growth and community impact.

2. Drives the evolution of the College’s visual identity and ensures its strategic alignment across all platforms, managing key publications, digital media, signage, and marketing / recruiting events to maintain brand consistency and reinforce the College’s reputation.

3. Provides strategic leadership for the College’s recruitment and outreach efforts, driving innovative prospect targeting and overseeing the CRM system to meet institutional enrollment objectives aligned with the College's long-term strategic goals for both academic and professional credit.

4. Develops and leads integrated communication strategies that effectively engage internal and external audiences, ensuring clear, timely, and consistent messaging across multiple channels, including campus-wide updates, emails, and high-level stakeholder meetings.

5. Steers market research initiatives with a focus on data-driven insights, guiding strategic decisions in marketing, recruitment, and enrollment efforts that drive institutional performance and meet long-term enrollment targets.

6. Orchestrates the development and execution of strategic marketing plans, collaborating with senior leadership, cross-functional teams, and external stakeholders to maximize enrollment through targeted public relations, digital strategy, and large-scale outreach initiatives.

7. Leads media relations and strategic public relations efforts to enhance the College’s visibility and reputation at local, regional, and national levels, ensuring alignment with the College’s overarching brand strategy, including during crisis communications.

8. Champions the strategic evolution of the College’s website, ensuring that it is not only user-friendly but also a key driver for image, recruitment, engagement, and marketing, and leads collaborations with cross-departmental teams to keep content dynamic and relevant.

9. Oversees and manages the comprehensive marketing and communications budget, ensuring resources are allocated efficiently to maximize the impact of marketing and recruitment strategies in alignment with institutional priorities.

10. Provides strategic direction for the implementation and continuous refinement of systems to monitor and assess the effectiveness of marketing, recruitment, and communication initiatives, driving data-informed improvements and outcomes.

11. Establishes and nurtures strategic relationships with key internal and external stakeholders, ensuring they are informed, engaged, and aligned with the College’s strategic vision and marketing communications initiatives.

12. Facilitates the creation of high-impact messaging, speeches, and presentations for the President and senior leadership, ensuring alignment with institutional priorities, clarity of communication, and effective representation of the College’s vision and strategic goals.

13. Drives an integrated production tracking system that streamlines marketing resource utilization, optimizes operational efficiency, and enhances the effectiveness of marketing efforts across departments.

14. Perform related duties as required.

Minimum Qualifications

The requirements listed below are representative of the knowledge, skills and abilities required to satisfactorily perform the essential duties and responsibilities.

1.Bachelor’s Degree in Management, Marketing, Mass Communications, or a related field.

2. At least three (3) years of management experience in marketing or a closely related area.

3. Direct experience in brand and marketing strategy, admissions / sales, and promotional media (digital, print, etc.).

4. Demonstrated strength in creative, promotional, technical, media, and writing skills.

5. Proficiency in Microsoft Office Suite.

6. Strong organizational and analytical abilities.

7. Exceptional verbal, written communication, and public relations skills.

8. Excellent interpersonal skills, with the ability to build and maintain professional and collaborative working relationships.

Preferred Qualifications

1. Master’s Degree in Management, Marketing, Mass Communications, or a related field.

2. Higher education experience.