Director of Content & Creative Job at Louisiana State University Agricultural Ce

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Director of Content & Creative | Position Type : Professional / Unclassified | Department : LSU AM Online – Marketing & Recruitment – Marketing (Christina Bourg) | Work Location : United Plaza XI | Pay Grade : Professional

Posting Date : October 22, 2025 | Closing Date : November 5, 2025 (Open Until Filled if No Date Specified)

Job Description

The Director of Content & Creative leads the vision, strategy, and execution of LSU Online & Continuing Education’s creative and content efforts. This role provides strategic leadership to a multidisciplinary team responsible for video production, graphic design, digital and social media content, SEO‑focused website content, and advertising creative. The Director ensures all creative output aligns with LSU’s brand identity, advances marketing goals, and supports the broader institutional mission. Working collaboratively across Marketing, Digital Strategy, Recruitment & Retention, and Program Success, the Director shapes a cohesive content strategy that resonates with target audiences, drives engagement, and strengthens LSU OCE’s position as a national leader in online education.

Job Responsibilities

Strategic Leadership (25%)

• Define and implement the overall vision for content and creative strategy, aligning with LSU OCE’s brand and enrollment goals.
• Serve as the primary steward of brand identity, ensuring creative assets reflect LSU’s standards across all platforms and campaigns.
• Partner with leadership across marketing, digital strategy, and academic units to create content strategies that amplify program offerings and institutional priorities.

Creative Development & Oversight (25%)

Content Strategy & Development (20%)

Team Management & Development (20%)

Collaboration & Integration (5%)

Other duties as assigned (5%)

Minimum Qualifications

Bachelor’s degree with 7 years of related experience, showing progression in content creation, creative direction, or brand management with 3 or more of those years in leadership managing creative and / or content teams.

Preferred Qualifications

Additional Requirements

Degree Substitute : LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

Operation Essential Personnel – This position may be asked to work during an official closure, but who is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well‑being of the campus per FASOP HR-01.

Benefits

LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Additional Position Information

Special Instructions : Please provide cover letter, resume, (3) professional references and transcripts. Official transcripts are required prior to hire, if needed.

For questions or concerns regarding the status of your application or salary ranges, please contact Christina Bourg at christinab@lsu.edu.

EEO & Hiring Notice

LSU is an Equal Opportunity Employer. All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. The University raises the applicant profile directly or indirectly by addressing an applicant’s first statement, however, any language indicating discriminatory intent or policy is not permitted in any portion of the job description. LSU is a public land-grant university and is required by law to report to the U.S. Equal Employment Opportunity Commission.

Background & Compliance

An offer of employment is contingent on a satisfactory pre‑employment background check. Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

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