AVP, Practice Development Manager Wellness - Metro (Atlanta)

Metro Practice Development Manager

Role Summary / Purpose : The Metro Practice Development Manager is responsible for conducting in-person visits and promoting the benefits of CareCredit to high-value healthcare providers across the Wellness industry. The goal is to drive product adoption and engagement, ultimately supporting healthcare providers while achieving or exceeding credit utilization metrics within their assigned territory. The Metro PDM owns a defined book of mid-to-large practices; prioritize accounts, set practice-level strategies, and select programs / cadence to meet goals. This position covers a territory comprised of the city of Atlanta, GA and surrounding area.

Essential Responsibilities :

• Build strong working relationships to effectively understand and address opportunities for growing sales within an assigned territory comprised of the city of Atlanta, GA and surrounding area.
• Strategically plan, organize, prioritize and independently manage book of business to meet / exceed revenue and application goals.
• Proactively identify and evaluate new business opportunities, enrolling new providers and managing the existing provider book, looking for ways to grow and scale both existing and new provider enrollments.
• Develop long term client relationships with physician offices, assist them to identify and capitalize on growth opportunities while satisfying customer needs and sales requirements of CareCredit.
• Engage, in-person (and on occasion virtually), with office staff and doctors / owners to ensure clear understanding of the CareCredit program and successfully implement action plans for increased usage of the CareCredit suite of financial products.
• Drive engagement in scheduled, outcome-driven meetings.
• Lead sales strategy and manage budget for assigned territory as part of a broader regional team.
• Utilize identified sales strategies - including prioritization, during provider visits and calls to achieve results; document all activity in Salesforce.
• Develop profound knowledge in Wellness industry to better understand and support providers with their specific needs.
• Maintain knowledge and understanding of all Synchrony / Health & Wellness products, offerings, technology partnerships, current rates, and compliance requirements to support the usage within industry and region.
• Meet / exceed additional performance measurements and KPI expectations based on provider visit reaction, territory management, industry segmentation, and visit goals.
• Set business goals to both forecast and meet sales and credit application performance required for assigned territory.
• Assist with the commercialization of provider Point of Sale (POS) initiatives and products within assigned territory.
• Partner with industry account / product representatives, key opinion leaders and technology experts to effectively drive adoption and utilization.
• Safely and securely manage company car and digital assets (laptop, tablet, cell phone).
• Perform other duties, special projects, and attend industry / association trade shows as assigned.
• Coordinate with the Enrollment team to ensure a smooth post-sale handoff and first-use activation.

Qualifications / Requirements :

Desired Characteristics :

Grade / Level : 10

The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

Our Commitment :

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. This starts when you choose to apply for a role at Synchrony.

Reasonable Accommodation Notice :

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

Job Family Group : Sales