Product Marketing Manager (Wilmington)

Product Marketing Manager Fluorescent Tubes and Architectural LED Luminaires

LEDVANCE is a world leader in innovative lighting products as well as intelligent and connected lighting solutions. The company is an offspring of OSRAM, combining traditional general illumination with modern, ground-breaking lighting technologies.

LEDVANCE has a new position for a person looking to manage a product portfolio comprised of Fluorescent Tubes and Architectural LED Luminaires. LEDVANCE is currently in this space and is seeking individuals looking to join a growing team working with both the retail [residential] and commercial [professional] lighting channels. This position will be located in our Americas headquarters in Wilmington, Massachusetts.

Position Responsibilities :

• Identify and define the product portfolio strategy for Fluorescent Tubes and Architectural LED Luminaires. Manage the product portfolio from cradle to grave in particular product phase in and phase out
• Be an integral component of the Product Introduction Team (cross-functional internal team) comprised of non-reporting but critical groups to new launches
• Undertake market research to ascertain purchase intent, trends and future direction
• Become internal expert and benchmark portfolio relative to technical, financial and market
• Create and articulate the products reason to buy and end-customer purchase strategy
• Communicate product and portfolio graphic strategy within defined brand parameters
• Develop internal and external sale proposition for the portfolio along with Sales and Marketing
• Own the product development, targeted channel / segment launch and inventory position
• Fully-embrace sales budget, margin and profit targets and product forecasting
• Travel domestic and international as product representative to accounts and production locales
• Work independently, report status on goals / targets to management yet align with larger group
• Write and clearly give presentations to management team and customers articulating product strategy

Position Requirements :

What LEDVANCE offers :

Relocation and / or work sponsorship are not available with this position.