Lead, Content Strategy

Mission

EdReports.org is at the forefront of the curriculum reform movement. By increasing the capacity of educators to identify and demand the highest quality curriculum, EdReports.org is both disrupting a multibillion-dollar market and transforming the way students are taught and ultimately perform. With the firm belief that what is taught matters and that all students deserve high quality materials, EdReports.org publishes free, online, evidence-rich reviews of instructional materials. Explore our organization's core competencies in greater detail here.

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Purpose of Position

EdReports is seeking a strategic content leader to shape how we tell our story across digital channels, explain changes to our products, and make our evolving work engaging and relevant. This role connects EdReports’ brand and innovation story to the field—helping translate our strategy and product transformation into clear, consistent narratives that strengthen public trust and reinforce our legitimacy as an independent voice in curriculum quality.

This role leads planning and execution of content that drives engagement, increases visibility through SEO and AI search optimization, and translates complex ideas into accessible narratives that inform and inspire. The Lead works closely with colleagues in MarComms, Product, and Academics to communicate updates to EdReports’ tools and reports, publish findings from pilots and research, and engage users across our digital platforms.

The ideal candidate is a thoughtful communicator with strong writing skills and a learning mindset. They are comfortable creating content for a variety of audiences and formats—from blog posts and landing pages to FAQs and product updates. While product marketing responsibilities will grow over time, this role will immediately support launches and updates as part of the go-to-market process.

Key Responsibilities & Outcomes

Responsibilities

• Develop and implement a content strategy that supports organizational goals, drives audience engagement, and increases visibility.
• Write and edit high-quality content across channels, including web, blog, email, landing pages, and FAQs.
• Partner closely with Product, UX, and Academic teams to develop clear, engaging content for new product launches, review updates, and milestones that reflect EdReports’ brand values and deepen understanding for diverse PK-12 education audiences.
• Support the development of thought leadership content and organizational storytelling that highlights EdReports’ learning, impact, and strategic direction.
• Collaborate with cross-functional teams to ensure consistent, user-friendly messaging across EdReports’ tools, reports, and digital experiences.
• Lead SEO and AI search optimization efforts, including keyword research, metadata strategy, and site audits.
• Manage EdReports’ email marketing strategy, including content development, list management, and performance tracking via Pardot.
• Track content performance using analytics and apply insights to refine strategy and improve outcomes.
• Contribute to cross-functional projects that capture and share lessons from pilots, user research, and stakeholder engagement.
• Other relevant duties as assigned to support the organization's strategic goals, with the expectation that all EdReports employees remain flexible and adaptable to evolving responsibilities.

Outcomes : First 30 Days

First 60 Days

First 90 Days

First 6 Months

Travel

National travel will occur related to organizational needs and for professional learning, as needed. The amount of travel will be monitored to ensure it is appropriate for both the organization and the Lead, Content Strategy.

Qualifications

Required :

Preferred :

Salary

The salary for this position is $99,443 - $134,540 annually. At EdReports, we determine final salaries based on the role's requirements and the candidate's experience and skills, while maintaining equity within our compensation bands. To support fairness and provide opportunities for growth, we typically offer salaries at or below the midpoin t of the range. All salary offers are non-negotiable to ensure consistency and equity across the organization.

Benefits

We know the importance of living a fulfilling, healthy life–both professionally and personally. That’s why some of the benefits we offer include :

Physical Requirements

Work is normally performed in a remote office environment including, but not limited to standing and sitting for long periods of time; and fine-finger and hand manipulation to operate a computer and keyboard. Employee is required to have close visual acuity to perform an activity such as preparing and analyzing electronic information, transcribing, viewing a computer terminal, and extensive reading. This person will travel by car, air, or other transportation (as indicated in the Travel section) and should be able to physically withstand the demands of such travel. Employee may be required to walk for long distances at retreat venues or other relevant sites.

Core Competencies

We Value All Voices

EdReports is committed to equal-employment principles and we recognize the value of committed employees who feel they are being treated in an equitable and professional manner. We strive to find ways to attract, develop, and retain the talent needed to meet business objectives, and to recruit and employ highly qualified individuals representing the diverse communities in which we live, work, and serve. As such, all employment decisions at EdReports are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

We are also committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the selection process, please direct your inquiries to our HR department at careers@edreports.org.