PR Manager, Global Shopping Events

Amazon is seeking a highly-creative self-motivated and high-judgment PR professional to join the team responsible for leading proactive consumer campaigns and cross-Amazon stories focused on seasonal shopping events. This role will be responsible for executing and driving breakthrough integrated marketing communications campaigns in the U.S with heavy global coordination for Amazons highest profile consumer-shopping events throughout the year. The ideal candidate is able to work autonomously as well as cross-functionally; have experience managing executive stakeholders for multiple teams and / or PR agencies; a proven track record executing proactive consumer focused campaigns; experience in media relations as well as developing PR strategies executing experiential events tracking industry trends and coverage and identifying timely opportunities. This individual should be a self-starter creative have an eye for details and enjoy wrangling multiple people and projects. They will love pop culture and continuously think of fun and strategic new ways to reach customers throughout the year. Theyll display poise and sophistication in rapid-moving situations and become fast friends with a number of internal teams working on events at Amazon as well as with a cross-section of media.

Key job responsibilities

Develop and execute strategic public relations programs around seasonal retail shopping events with a main focus on Prime Day Back-to-School and Off-to-College.

Collaborate with internal stakeholder teams across communications marketing and advertising to tell better together stories with press.

Develop and leverage relationships with national and regional media to generate accurate and positive coverage.

Manage external PR agencies on strategy and tactics.

Work with external vendors overseeing the production of creative assets.

Act as a spokesperson on behalf of Amazon.

Train and manage internal spokespeople at all levels for external-facing engagements.

Deliver strategic communications counsel to Amazon executives on both short-and-long-term challenges and opportunities.

Successfully manage complex fast-moving and unexpected communications challenges both proactively and reactively.

• 7 years of recent professional communications or public relations experience
• Bachelors degree
• Experience working with a matrixed team of stakeholders to achieve a common goal or equivalent
• Crisis communications and issues management chops.
• The ability to self-motivate and work autonomously at times.
• Experience working with global teams or on international events.
• Outstanding attention to detail and bias for action..
• Thrives in a collaborative environment and is willing to roll up their sleeves to get the job done.
• Strong judgment and ability to make decisions in real-time.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country / region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114000 / year in our lowest geographic market up to $188500 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and / or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

Required Experience :

Manager

Key Skills

Marketing,Catering,Organizational skills,Hospitality Experience,Management Experience,HubSpot,Event Planning,Events Management,Project Management,Event Marketing,Leadership Experience,negotiation

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 114000 - 188500