Vice President, Public Relations

About the Role

The Vice President of Public Relations, Brand Marketing, Licensing & Collaborations will lead the strategic vision and execution of public relations and brand marketing initiatives across Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, and Dormify.

What you’ll do

Lead and manage public relations and brand marketing efforts across the Pottery Barn Kids, Pottery Barn Teen, and Pottery Barn brands, ensuring cohesive and impactful messaging to grow our brand media impressions and brand awareness / reach.

Develop and execute strategic collaboration and licensing partnerships, negotiating deals and maintaining strong relationships with key external partners to drive business growth.

Oversee a team of eight professionals, including three direct reports (one director and two managers), providing leadership, mentorship, and performance management to achieve departmental goals.

Collaborate closely with the design team and other cross-functional partners to identify new partnership opportunities, align on brand vision, and co-create compelling marketing initiatives.

Serve as the primary point of contact for partners, managing communications, resolving issues, and ensuring successful partnership execution and satisfaction.

Monitor market trends and competitor activities to inform PR and marketing strategies, continuously enhancing brand positioning and visibility in the marketplace.

What we’re looking for

Expertise in leading PR and brand marketing strategies across multiple consumer brands, ideally within the home furnishings or lifestyle sectors.

Exceptional negotiation skills with a strong track record of securing and managing high-value licensing and collaboration partnerships.

Ability to build and maintain influential relationships with external partners, including celebrity connections and key industry stakeholders.

Strong leadership experience managing a diverse team, including directors and managers, with a focus on fostering collaboration and driving results.

Strategic thinker with the capacity to navigate complex brand portfolios and align PR initiatives across multiple brands to maximize impact.

Excellent communication skills, both internally with cross-functional teams and externally with media and partners, ensuring consistent brand messaging.

Resilient and adaptable, capable of managing change and overcoming challenges in a fast-paced, evolving business environment.

What you’ll need

Proven experience in public relations and brand marketing, preferably at a senior leadership level within the retail or consumer goods industry.

Demonstrated success in managing and negotiating high-value licensing and collaboration partnerships.

Strong ability to build and maintain strategic relationships with external partners, including celebrity and influencer connections.

Exceptional negotiation skills with a track record of securing favorable deal terms and exclusivities.

Experience leading and developing a team, with at least three direct reports including directors and managers.

Ability to work cross-functionally with design, marketing, and other internal teams to align brand vision and partnership goals.

Excellent communication and interpersonal skills, with a professional demeanor suitable for high-profile external interactions.

Strategic thinker with the capacity to manage multiple Pottery Barn brands and navigate complex organizational dynamics.

Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred.

Willingness to adapt and thrive in a fast-paced, evolving environment with a focus on collaboration and innovation.

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available :

Benefits

A generous discount on all WSI brands.

A 401(k) plan and other investment opportunities.

Paid vacations, holidays, and time off to volunteer.

Health benefits, dental and vision insurance, including same-sex domestic partner benefits.

Tax‑free commuter benefits.

A wellness program that supports your physical, financial and emotional health.

Continued Learning

In‑person and online learning opportunities through WSI University.

Cross‑brand and cross‑function career opportunities.

Resources for self‑development.

Advisor (Mentor) program.

Career development workshops, learning programs, and speaker series.

WSI will not now or in the future commence an immigration case or “sponsor” an individual for this position (for example, H‑1B or other employment‑based immigration).

This role is not eligible for relocation assistance.

Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $250,000 – $280,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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